June was the biggest month yet for political CTV ads 🇺🇲 📈 Bolstered by primaries and an earlier-than-ever presidential debate, political ads hit their peak for the season so far in June; impressions for political CTV ads were up 42% compared to May. Now that the presidential race has shifted, we'll be keeping a close watch on how ad spending shifts in response 🔍 Read more in our Political Pulse here: https://hubs.li/Q02J5cvr0
Madhive
Advertising Services
New York, New York 27,444 followers
Madhive is the leading tech company engineered for modern TV advertising.
About us
Madhive is the leading technology company engineered for modern TV advertising. Through its self-service platform, advertisers can seamlessly customize and automate the buying process into one operating system. This allows advertisers to plan, target, activate, and measure their campaigns with greater simplicity, accountability, reach, and control. Powered by an industry-leading bidder and device graph that processes 260 billion available ad opportunities per day, Madhive delivers precise, brand-safe audience connections efficiently at scale. The company is trusted by the leading local content owners, creators and distributors, including FOX and TEGNA's Premion, as well as national agencies and brands, powering more than half a billion dollars in media across 12,000+ daily campaigns. To learn more, visit madhive.com.
- Website
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http://www.madhive.com
External link for Madhive
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Audience Building, Video Monetization, Cross-Screen Targeting, DMP, Data Attribution, OTT , SSP, and Advertising
Locations
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Primary
225 Broadway
11th Floor
New York, New York 10007, US
Employees at Madhive
Updates
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🎙️ Introducing our new series, "Beyond the numbers with Spencer Potts" — the only podcast at the intersection of finance and adtech. Each episode will explore the unique financial journeys that industry leaders are navigating to grow their advertising businesses. In our first episode, Madhive CEO R. Spencer Potts sat down with the influential founder and former CEO of MediaLink, Michael Kassan. Kassan shared insights about his impressive career journey, his new company 3C Ventures, and how he plans to take 3C to $100 million in revenue in the next year. Check out the full interview here: https://hubs.li/Q02HDJTh0
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Madhive reposted this
A special thanks to Kristin Wnuk Crawford for sharing her experience with She Runs It. Our Executive Class Community is a collaborative network of advertising, marketing, media, and tech executives. Discover the power of connection and innovation with She Runs It. Find out more about us at SheRunsIt.org #SheRunsIt #Advertising #Media #Marketing #Tech #Executives #Network
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Check out our new episode of "Why Advertising is Shifting to Local" featuring Founder and CEO of Vica, Michael Shields and Alan Wolk from TVREV. Learn how Vica is using AI to create premium creatives for small businesses and helping local advertisers succeed in streaming advertising in the video below. Read the full story here: https://hubs.li/Q02HfM-40
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🚀 Exciting News: Madhive has completed the acquisition of Frequence, the leading omnichannel ad sales and workflow software for local media companies and agencies. Our combined company will offer an end-to-end solution for planning and executing local campaigns across streaming TV, search, online video, display, audio, out-of-home, social media, and more. Read more here: https://hubs.li/Q02H5k5f0
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This election season, young voters aged 18-34 will be a pivotal force, with 57% strongly intending to vote 🗳️. Political candidates can effectively engage this demographic through CTV advertising, tapping into platforms popular among Gen Z. Discover key strategies for mobilizing the youth vote and making a lasting impact here: https://hubs.li/Q02GPSwZ0
Madhive - Young Voters 2024: 4 Smart Strategies to Turn Out the Vote
madhive.com
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🚨New series alert: We teamed up with TVREV and Alan Wolk to explore why advertising is shifting to local. In each episode, we'll explore how a local-first mindset impacts planning, measurement, and more — for businesses of ALL sizes. The first episode just dropped, and our SVP of Business Development, Luc Dumont, is sharing insights about CTV reach extension. Check it out in the video below ⬇️
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Protect your ad spend in the evolving CTV landscape. Our VP of Product, Linda Payson, sat down with Justin Adler-Swanberg, Director of Product, at HUMAN Security to discuss the ins and outs of CTV fraud. Learn how Madhive and HUMAN are staying ahead of fraudsters and keeping your campaigns safe. Read more here: https://hubs.li/Q02FS8Ry0
Madhive - Advertisers Need to Demand More: A Conversation with HUMAN Security
madhive.com
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A global travel site partnered with Madhive to deploy their first-party data to precisely target audiences on CTV. The result? A 51% decrease in cost per conversion, 36.7k+ hotel bookings ✈️ and 648k hotel searches 🔍. Learn more here: https://hubs.li/Q02FChY_0
Madhive - Global Travel Site Activates First-Party Data on CTV, Cuts Conversion Costs in Half
madhive.com
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Discover which CTV channels delivered the best reach during our CTV ad campaign targeting media pros and marketers. 📺🔍 Sling, Pluto, and Tubi led the pack, driving impressive impressions and conversions. Dive into our findings and see how FAST and vMVPD channels are changing the game here: https://hubs.li/Q02DX3x00
Madhive - Which Channels Scored for Our CTV Test?
madhive.com