🌴 ADWEEK's guide to Cannes is here 🌴 When it comes to the Cannes Lions International Festival of Creativity, every year seems the same and yet also totally different. The bottomless rosé and yachts aren’t going anywhere, but what once was a gathering of creative weirdos and production houses is today a disorienting melange of tech execs, celebrity entrepreneurs, Instagram influencers, activists and about 50 other subsets of the marketing universe. So what should you be looking out for, either as a first-time attendee or a veteran returning to an ever-changing landscape? ADWEEK has you covered with this year’s guide to all things Cannes Lions. David Griner returns and shares... 🫢 The Dos and Don'ts of Your Time at Cannes: https://adweek.it/3z0B7yr 🤝 The Top Spots to Network With Creatives at Cannes: https://adweek.it/3z4PFNj 🤩 These Celebs Mean Business at This Year's Cannes: https://adweek.it/4b0fGLb 🦸 A Guide to Approaching Your Hero, Dream Client and Future Boss at Cannes: https://adweek.it/3VxThQR 📣 5 Topics That Will Be the Talk of Cannes: https://adweek.it/4aWkilx
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Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
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Updates
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Droga5 New York has been appointed agency of record for Bosch in the U.S., following a seven-month pitch focused on the consumer goods industry. https://adweek.it/3XTzNb7
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VOICE | Why is real estate content in particular on the rise, and what does this mean for marketers? Million Dollar Listing star Josh Flagg has the story. https://adweek.it/3Y3nOI9
Get In on the Ground Floor of Real Estate Entertainment
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ABC’s fall schedule has a golden opportunity for viewership. The company is rolling out its fall premiere dates, finally landing on a debut spot for the upcoming Golden Bachelorette. https://adweek.it/3Lh5C5Z
Golden Bachelorette Rose to the Occasion With Fall Premiere
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“It Starts With a Swipe,” an Effie Award-winning campaign that dropped in February 2023 and changed the trajectory of the legacy dating application, spiking its third-quarter-2023 revenue by 11% year over year to $509 million. “The real unlock on Tinder was not trying to change the perception that Tinder is a hookup app, but instead changing the perception of what a hookup can be,” Jeff McCrory, chief strategy officer and partner at Mischief, told ADWEEK. “We wanted the world we were creating for Tinder to be hopeful—young singles want to meet people, explore and see where it takes them.” https://adweek.it/3S2ymn3
Effie Case Study: Tinder's Turnaround Started 'With a Swipe'
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Colle McVoy is continuing its winning streak, having been chosen by furniture company American Signature Inc., to lead its brand strategy, media, creative and design efforts. https://adweek.it/4cB5Kt7
Colle McVoy Picked to Lead Creative and Media for American Signature Furniture
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JUST IN | NBC is truly waiting all day for Sunday Night.
NBC Kicks Off Fall Programming With the NFL and Snoop Dogg
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Drink in all the creative inspiration awaiting you at Brandweek, ADWEEK’s top-tier marketing experience. Join C-suite leaders from Molson Coors, Nespresso, Diageo and more for the insights and perspectives needed to take your brand to the next level. Save 20% today. https://adweek.it/4bB1ybB
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🎸 Organizing a music festival can be a nightmare. But most people tend to glamorize this process. They don't think about all the challenges and stuff coming into it. Don't believe us? Maybe you'll listen to Brian Appel, Co-founder and CEO of Boston Calling Music Festival. From getting all the required permits to selecting top-notch performers and brands, Brian shares the entire journey of creating an iconic festival. 🎧 Catch up on the whole process in this episode of Young Influentials with the fab Colin Daniels, M.A.. Listen now on... ▶️ Spotify: https://adweek.it/3tgJLDp. ▶️ Apple Podcasts: https://adweek.it/39NVJ0a.
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ADWEEK reposted this
Still reeling from this weekend's Essence Fest. It was a beautiful weekend full of celebration and soooo truly grateful I got to experience it 💫 While I was there, I got to chat with ✨ the ✨ superstar, Mýa, and the oh-so-impressive Ambré about their partnership with AT&T, what they look for when it comes to brand partnerships and how brands can meaningfully connect with the Black community. More deets below on ADWEEK 🔥
What Brands Can Learn From AT&T's Essence Fest Activation
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