ADWEEK’s Post

🌴 ADWEEK's guide to Cannes is here 🌴 When it comes to the Cannes Lions International Festival of Creativity, every year seems the same and yet also totally different. The bottomless rosé and yachts aren’t going anywhere, but what once was a gathering of creative weirdos and production houses is today a disorienting melange of tech execs, celebrity entrepreneurs, Instagram influencers, activists and about 50 other subsets of the marketing universe. So what should you be looking out for, either as a first-time attendee or a veteran returning to an ever-changing landscape? ADWEEK has you covered with this year’s guide to all things Cannes Lions. David Griner returns and shares... 🫢 The Dos and Don'ts of Your Time at Cannes: https://adweek.it/3z0B7yr 🤝 The Top Spots to Network With Creatives at Cannes: https://adweek.it/3z4PFNj 🤩 These Celebs Mean Business at This Year's Cannes: https://adweek.it/4b0fGLb 🦸 A Guide to Approaching Your Hero, Dream Client and Future Boss at Cannes: https://adweek.it/3VxThQR 📣 5 Topics That Will Be the Talk of Cannes: https://adweek.it/4aWkilx

Lumi Story AI is Colin Kaepernick's latest venture to make it easier for people to create stories and sell them. He spoke with ADWEEK's Trishla Ostwal about his vision for integrating creators. https://adweek.it/3zZN87Q

From the mind of global pop star Dua Lipa comes a long-form ad for Porsche that’s best described as a genre-bending mashup with zombies, elephants and doppelgängers (oh my!) plus race courses, moon landings and car chases. https://adweek.it/3Sp4cKQ

In the media industry, information overload is eroding valuable knowledge and stifling innovation. Tariq Rauf, CEO at Qatalog shares that by adopting AI-driven knowledge management, media companies can boost productivity, foster creativity and maintain a competitive edge. #sponsored https://lnkd.in/eae6CJYK

JUST IN | Today, in response to the NBA denying Warner Bros. Discovery’s attempt to match Amazon’s deal for rights, WBD announced it was taking the NBA to court due to the league’s “unjustified rejection of our matching of a third-party offer.” https://adweek.it/4c2VDwj

VOICE | "The continually delayed—and now completely dead—deprecation of third-party cookies in Chrome is a perfect example of the advertising industry working itself into an overblown frenzy, and that’s not just because the event isn’t happening anymore. Even if third-party cookies were to be deprecated, the level of industry anxiety that the idea induced was simply too much." writes Dave Taylor. https://adweek.it/3WDGdKb

From Gotham's criminal underworld to a chariot race, there's a lot in store for this year's San Diego Comic-Con. Paramount+ is bringing The Lodge back for attendees to experience its content and shows, while Hulu is back with its cartoon universe. Meanwhile, Max is recreating a seedy Gotham nightclub, complete with adult beverages. Check out the TV-themed activations you need to see for 2024, many of which will run through July 28. 👇 https://adweek.it/3LHYeky

Tune into the latest episode of the Yeah, That’s Probably an Ad podcast with Rebecca Stewart, as she sits down with Match Group’s Jonathan Kirkland, Cindy L., and Julia Estacolchic to explore the evolution of dating apps. 💌 Here are the top takeaways: - Dating apps have expanded to more than just a place to find romance, spurred by the COVID-19 pandemic’s social isolation. - There has been an increased need for niche, diverse apps, representing different communities. - In campaigns, social and dating apps need to address cultural tensions and differences to engage with their audiences. - AI is being leveraged by dating app marketing teams, but they have to be careful to still remain aligned with the core principles of authenticity, safety, equity, and user benefit. https://adweek.it/3WtkAv8 Listen now for a look behind the scenes of the dating app world: 🎧 Apple Podcasts: https://bit.ly/3zRHfcN 🎧 Spotify: https://bit.ly/3LwPvRQ