ADWEEK’s Post

We asked our director to share some wisdom.. 💡 We regret it now. Does he get the results for our clients? Yes. Should he do a TEDtalk? No. Don't listen to him, you do you, boo-boo. Go open that furniture store, we'd love to make Bean Bag chairs popular again. #DigitalMarketing #BusinessGrowth #WebOptimization #ConversionBoost #CTAStrategy #WebsiteDesign #PPC #brand #contentcreation #marketingagency #leadgen #emailmarketing

There’s something special about an independent shop. Something that makes it a completely different experience than shopping with those big corporations. But, what is it, exactly? One of the things that have kept independent shops alive is their unique spirit. So, why not capture it on the shop floor? Spandex UK supplies decorative window films by Image Perfect and they do just that. These decorative films allow businesses to show off their unique brand identity. When applied to shopfront windows they create an eye-catching etched effect that sets the shop apart from anything else on the high street. A simple way to persuade shoppers through the door. With decorative window films, independent shops can show off their individuality. DM me directly for more information. #branding #creativity #innovation

Love the concept..... What do you think??? A jewelers where you "Choose a diamond" & "Choose a setting" = "Your Dream Design" This caused some discussion when I was out in Manchester with friends Ian & Joanna Williams,...... This feel like a great idea putting the consumer in the driving seat of personalisation but if I wasn't pointing it out to you..... - Would you quickly accept the concept? - Did they explain it clearly and easily (@ eye level?) for you to understand? - Do you look at the product or does your budget drive our eyeballs? - Without pricing, does it unsettle you/ put you off? What do you think? The showroom was beautiful by the way, and this is definitely a case of less is more in a great way.....

While top-down, command and control brand thinking isn't an industry monolith, the new Barnes & Noble approach is a surprise. #brand #brandstrategy #brandimplementation #brandthinking

Your brand, your story, shaped by you. From elegant ovals for your boutique items to playful hearts for holiday specials, we craft labels in every shape imaginable.  See some of our most unique shapes and vote on your favourite, or comment below with a shape you'd love to see! 🗣 Which shape works best for your brand? 🟢🟨🔺 #ShapeYourStory #CustomLabels #EngageToWin #YourBrandYourWay

Are you looking to clear out excess inventory and entice customers with great deals on furniture? Utilizing your website to showcase clearance, outlet, or last chance buys can be a game-changer for your retail business. Learn more about effective ways to display pricing that can elevate your brand and drive conversions ➡️ https://lnkd.in/eaPZWEEh

At Joe Smith, design always flows from strategy. Whether the ask is for a new tradeshow brochure or wine labels, we always begin with the question "Who is this #brand? And who do they want to become?" For Merrie Mill Farm & Vineyard, personality was something they already had in abundance (no really—upon entering, you'll be greeted by a taxidermy seal suspended by pink balloons...) Our charge was to transform this personality into a visual and verbal identity that would enchant customers just as much as their physical location does. Want to see how we did? Check out the project here: https://lnkd.in/dTx-N3Nv #branding #cmo #rebrand

As much as I like to entertain long-dead blood feuds over things that don’t matter (like giant commercial bookstores I used to work at), I’ll risk sounding like a sellout to my Borders alumni. Essentially, B&N is forgoing the typical retail strategy of “branding branding layout addons conversions branding” and allowing local stores to exercise a degree of creative control that is rarely seen. The CEO let a store in Florida ditch the Barnes & Noble name and rebrand as “B. Dalton Booksellers,” a nod to a company that B&N subsumed and liquidated in 2010. The result? Invested employees who are proud of *their* creation, delivering service beyond what others might expect in what is largely viewed as a dying industry. It’s a gamble, but the benefits outweigh the risks. If your business is in decline, you need *something* to make it interesting again and reconnect with your customer base. Customers have generally felt more intrigued by the eschewing of conventional branding and design and leaned in to the local feel of “their” B&N. This is something to look at and consider.