The quickstart guide to marketing automation
Start simple, get organized, and take proactive steps to unlock the power of marketing automation for your business.
Understand what GEO is, how it's revolutionizing digital marketing and key strategies to optimize for AI-driven search.
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Start simple, get organized, and take proactive steps to unlock the power of marketing automation for your business.
Pinterest is testing a new program that allows news outlets and publishers to sell ads on its platform using an auction system.
Clicking to see the AI Overview takes you into a Google Search results page with the AI Overview at the top.
Advertisers can now enhance product images in their ad campaigns, streamlining the creation of visually appealing assets for e-commerce businesses.
Transform your team into a veritable search marketing Swiss Army knife with actionable training + live Q&A!
Understand what GEO is, how it's revolutionizing digital marketing and key strategies to optimize for AI-driven search.
Learn how Google's AI-powered feature helps you create a detailed menu from a photo, along with its benefits and limitations.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Lead Generation Ads let you capture leads directly on Reddit, potentially improving conversion rates across various industries.
Is business blogging truly dead? Learn why and how every business should integrate blogging into their digital marketing strategy.
Implement these DIY reactive PR strategies to share your expertise and build media relationships without breaking the bank.
SearchGPT is a temporary prototype. ChatGPT plans to integrate search features from SearchGPT into ChatGPT in the future.
Keep your marketing strong in tough economic times with insights on consumer behavior, market analysis and long-term positioning.
Learn how to craft a robust digital marketing plan using the START framework to stay focused and adaptable.
Discover essential tactics to catch click theft, protect brand integrity and maximize ROI.
Reddit updated its robots.txt file prohibiting Bing and some other search engines from crawling its site.
Discover how predictive analytics and AI convert raw data into actionable insights, eliminate data noise and forecast emerging trends.
Microsoft said this "combines the power of LLMs and SLMs with Bing’s search results to generate a more delightful and efficient UX layout."
Google is making a significant investment in AI-driven advertising innovations, while navigating privacy concerns.
Google once again touts positive trends of AI Overviews and plans to scale it up, while expertly evading sharing any metrics.
Actionable insights into PPC monitoring, diagnosing issues and communicating with clients to keep your Google Ads campaigns thriving.
Uncover the power of brand-driven SEO, integrated marketing efforts and a focus on high-quality traffic for long-term success.
Join us on July 30th to ensure your organic search and content strategies are set up for success for the remainder of 2024 and beyond.
Decision gets mixed reactions from advertisers, with many emphasizing the importance of privacy-focused strategies and first-party data.
Google offers select advertisers personalized consultations to implement enhanced conversions, aiming to improve measurement accuracy.
As long as users need to search for information, search optimization will remain essential. Here's why.
Dive into key tactics, the results you can expect and how to measure success across SEO, PPC, content marketing and more.
Google's push into AI-driven search doesn't seem to have hurt customer satisfaction. Meanwhile, ads are problematic for social media users.
Yelp's new features include expanded lead generation tools, enhanced ad formats and more.
Google won't deprecate third-party cookies after years of promising to do so. Google will introduce a new experience in Chrome.
What marketing tech have you replaced in the past year and why? Is your martech stack growing or shrinking? We want to know.
Here’s how to increase your PPC conversion rates, reduce customer acquisition costs and apply CRO principles across multiple channels.
Start preparing for the condensed 2024 holiday season. Optimize for multiple holidays across various channels to maximize your marketing.
Netflix's shift to phasing out ad-free plans indicates a growing audience that advertisers can target, especially as this model expands.
Navigate the new frontier of AI-powered search and equip your brand with essential strategies to thrive today and beyond.
Delve into the debate over SKAGs vs. modern ad group structures and find out why SKAGs might still be your best bet for Google Ads success.
Google announced its URL shortener service will stop working completely on August 25, 2025.
Your brand’s online reputation depends on way more than just Google or your favorite social media channel.
Microsoft's brand lists offer more granular control, allowing you to exclude ads from appearing alongside specific brands.
The investigation into Google's user consent practices for ad profiling could threaten its ability to link user data across its services.