The middle of the vacation is a time when, in a quieter atmosphere than usual, you can think about plans for the rest of the year. Let’s take a look at the holiday shopping season. The main distinction between the holiday shopping season and other times of the year lies in consumer sentiment. Typically, customers are more curious and inclined to make new purchases leading up to holidays. Each holiday event has its own unique nuances, though we distinguished five common strategies for these specific periods: 1️⃣ Reacquisition/Reinstall campaign Businesses often have former customers who haven't made a purchase in a while. These customers are a promising pool of potential buyers, especially during promotional periods. Our studies show brands see 3.7 times more lapsed customers returning during events like Black Friday. 2️⃣ Teaser campaigns This promo method leverages anticipation before celebrations. Teaser campaigns generate interest and excitement as people prepare for the big day. They allow early contact with customers, which is crucial as 42% of customers make holiday decisions early, making it a key differentiator or a way to build anticipation for new products. Want to see more strategies? See our article attached in the first comment.
RTB House
Technologie, information et Internet
Warsaw, Poland 37 627 abonnés
RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies.
À propos
RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions. After successfully deploying Deep Learning into 100 percent of its algorithms in 2018, RTB House has continued its research in the field of AI. The AI Marketing Lab and Creative Lab were set up as new divisions of the company focused on inventing and advancing MarTech products. The company’s AI-based product offering includes retargeting solutions and branding campaigns with ultra-effective Video Ads. To get the latest MarTech industry insight, including updates on the cookieless future, ideas for winning ad campaigns, and the great leaps in AI technology, sign up to get a bi-weekly dispatch from the world of online advertising: https://www.rtbhouse.com/newsletter
- Site web
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http://www.rtbhouse.com
Lien externe pour RTB House
- Secteur
- Technologie, information et Internet
- Taille de l’entreprise
- 1 001-5 000 employés
- Siège social
- Warsaw, Poland
- Type
- Société civile/Société commerciale/Autres types de sociétés
- Fondée en
- 2012
- Domaines
- personalized retargeting, internet advertising, behavioral targeting, ecommerce, real-time bidding, recommendation, deep learning algorithms, programmatic, performance et technology
Lieux
Employés chez RTB House
Nouvelles
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Our Team is heading to #ChinaJoy2024! It's a great opportunity to have a chat with Paweł Świdziński, Vivian Tang and Naoki Kobayashi about how our Deep Learning retargeting algorithms can boost the performance of your game. #retargeting #gaming #adtech #rtbhouse #deeplearning
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In light of recent updates, RTB House remains committed to providing effective solutions, with or without third-party cookies. We will continuously support the development of the Privacy Sandbox to ensure the best outcomes. We expect further clarifications to provide a detailed assessment of this proposal. Read our full statement to learn more about RTB House's first impressions on Google's new Informed Choice Framework.
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It’s time for another Cookieless Newsroom—our monthly review of the most important cookieless-related news. In this piece, we described stories such as Google’s contestation of the Criteo takeaways from the Privacy Sandbox experimentations, other tests around the Privacy Sandbox bringing various results, and Google asserting that the IAB Tech Lab’s Privacy Sandbox Report was produced based on incorrect assumptions. See more: https://lnkd.in/djJvUmGA
Multitude Of Privacy Sandbox Test Results | RTB House Blog
https://blog.rtbhouse.com
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The latest IPA Bellwether report has just been published, and we’re thrilled to announce that Aleksandra Drozda, our Head of Sales Development and Efficiency, is among the experts sharing insights on its key takeaways. Once again, this report illuminates crucial trends and strategies shaping the digital marketing landscape. Dive into the full article in Mediashotz to explore how these insights can empower your marketing strategies and help you navigate the evolving market. Read more here: https://lnkd.in/eyGR4EBQ
IPA Bellwether Q2: Industry reactions -
https://mediashotz.co.uk
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RTB Days are back! After an extended break, we relaunched the premier event series for ad industry networking and insight with “Add Take” in Berlin. Thanks to every one of our guest speakers and to the over 100 people in attendance. You all brought something to the day, and this video tells the true story of what a great event it was: https://lnkd.in/d4Bvyf57 #rtbhouse #rtbdays
RTB Days | Add Take | Berlin 2024
https://www.youtube.com/
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It’s just one week to MAD//Fest and we can’t wait. This year’s theme is “fortune favours the bold.” Join us for our session on 2 July on The Hexagon Stage, featuring Scott Friesen of Google, Shuvai Kawenya from On the Beach, Neha Iyer and Simon Trewavas from RTB House, who will be looking at how to boldly transition to the future of advertising. And why not come and say hello to us at our stand and grab a free Cosmonaut Cocktail or Deep Space Martini?
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Chowsangsang, a famous jewelry brand, operates over 1,000 stores in Greater China and continues to expand its omnichannel experience in that market. RTB House used proprietary technology powered by Deep Learning to run real-time optimized retargeting web campaigns, which aligned with seasonal shopping trends and festivals, strategically capitalizing on peak periods of activity. Through precise product recommendations and targeted user engagement facilitated by Deep Learning, the campaigns achieved remarkable success. Explore the full case study: https://lnkd.in/dkq5sszG
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Heading to the Max Summit? Make sure you don't miss your opportunity to hear Sung Woong Choi discuss the latest advancements in cookieless technology and the Privacy Sandbox, and how it applies to your marketing strategy. See more: https://lnkd.in/dA7zd3xc #rtbhouse #maxsummit
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Read our new expert piece, “Going for Gold: How to Boost Campaigns in Sports Digital Marketing.” It shows how your sports retail brand can achieve improved ecommerce results with the right strategy and technology. See more: https://lnkd.in/d_iHDVUK
How To Drive Campaigns in Sports Digital Marketing | RTB House Blog
https://blog.rtbhouse.com