Collection: Trending Makeup Products

Clean makeup has been gaining popularity on social media and in the beauty industry as a whole due to the increasing demand for sustainable and ethically-made products. Many consumers are becoming more conscious of their impact on nature, the environment, and their health, and are choosing to buy from brands that align with their personal values. The transparency and authenticity of the beauty industry is also being heavily scrutinized, leading to a call for better standards. At Credo Beauty, we're proud to champion the change towards cleaner beauty options. With our own standards in place, including The Credo Clean Standard™ and our strict cruelty-free, sustainability, and packaging guidelines, we're leading the move towards sustainable, safe, and ethical beauty.

From TikTok makeup product reviews to Instagram influencer recommendations, social media platforms are great places to discover and stay updated on the latest trends in clean makeup. You can follow beauty influencers, bloggers, and other content creators who promote clean beauty and regularly share product recommendations and reviews (although it's important to also do your own research, as there is no legal definition for what makes a product 'clean'). Hashtags such as #cleanbeauty and #cleanmakeup are also great for finding new products and connecting with like-minded individuals. You can also follow us on social media, as we strive to keep our followers informed about new and trending clean makeup products. As our recommendations are in line with The Credo Clean Standard™, you can trust that the products we promote are truly safe, sustainable, and ethical.

When looking at trending makeup products on social media, it's important to be aware of sponsored content. Many influencers and bloggers are paid by brands to promote their products, which generally skews their opinions - so be wary of viral beauty products. To distinguish authentic reviews from sponsored content, look for disclosure hashtags like #Ad or #Sponsored. Although this isn’t always disclosed, these indicate that the post is a paid partnership and may not reflect the influencer's true opinion. Another way to find trustworthy reviews is to follow influencers or users who consistently provide honest opinions and disclose partnerships transparently.

You’ll find names such as RMS Beauty, Ilia Beauty, and Alima Pure on many clean beauty influencer's pages. These brands have gained popularity for their commitment to using ingredients that are truly clean. We can confirm this, as we stock these brands here at Credo Beauty - meaning their products don't contain any of the ingredients on our Dirty List. As new clean beauty brands are popping up all the time, the clean beauty space is constantly evolving - and there's sure to be more and more trending clean beauty brands and products.