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Exa Beauty

The name Exa comes from the decimal unit prefix 10¹⁸ (1,000,000,000,000,000,000) because Exa's range is big, their impact is bigger and they're at the max on inclusivity. Why try to fit in--when you were born to stand out? 

Exa takes the world’s most potent plants and magnifies their elements to create clean beauty that’s positively charged. Exa believes in clean makeup with extended frequency in colors for every human with packaging that's designed to be as eco-as-possible. 

Exa donates a percentage of proceeds to Women’s Voices for the Earth, an organization that amplifies women’s voices to eliminate the chemicals that harm our health and our communities.

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why Exa Beauty
Reasons to know Exa Beauty
Credo created Exa because we believe that safe, non-toxic makeup isn’t just a passing fad, skin tone, or income level—it’s your right. Our mission is to bring more color to clean beauty so everyone can play. We care about our impact on the planet. When selecting product packaging, we consider the entire life cycle: how materials are sourced and produced, how they’re used and how they’ll eventually be discarded.
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The Credo Clean Standard™

Every brand we carry shares a commitment to our industry leading standards for safety and sustainability.

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Product

Transparency and innovation in ingredients and product safety.

Packaging

Innovations in packaging design, materials, and end-of-life management.

People

Just treatment of all people and commitment to the community.

Planet

Humane treatment of animals and sustainability in sourcing and manufacturing.

our impact

Born to stand out

We care deeply about the health of people’s skin and the health of our planet. We’re inspired by nature and the powerful ingredients it produces. Every product is cruelty-free and formulated to meet the Credo Clean Standard. The strongest standard in beauty retail today.

charitable giving

Everyone deserves clean

Exa donates a percentage of our proceeds to Women’s Voices for the Earth, an organization that amplifies women’s voices to eliminate the chemicals that harm our health and our communities.

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Introducing SOSHE Beauty

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Frequently Asked Questions

  • Are Exa Beauty products cruelty-free?
    Exa Beauty is committed to being a cruelty-free brand. At Credo Beauty, we only feature products from brands that meet our strict animal welfare policies, ensuring no animal testing is conducted by them. Additionally, we prioritize the use of vegan ingredients and impose strict regulations against (or restrict) the use of specific animal-derived substances in our offerings.
  • What ingredients does Exa Beauty avoid in their products?
    Exa Beauty's commitment to clean and safe beauty is evidenced through their adherence to The Credo Clean Standard™. This means you won't find any of the 2700+ ingredients we have on our Dirty List. These ingredients, such as parabens, phthalates, sulfates, and many other chemicals, are known to be potentially harmful to human health or the environment - but are unfortunately found in most traditional beauty products.
  • Are Exa Beauty products suitable for sensitive skin?
    Yes, Exa makeup products are an excellent option for those with sensitive skin. Their formulations are crafted with gentle, nourishing ingredients that are perfect for everyday use. The brand's dedication to clean beauty ensures that their products all meet the Credo Clean Standard™, meaning that common allergens, irritants, and harsh chemicals are excluded from their formulas. This commitment to safety and efficacy makes Exa makeup a great choice for sensitive skin types.
  • Is Exa Beauty makeup environmentally friendly?
    Exa Beauty is firmly committed to sustainable practices. When choosing product packaging, the brand evaluates the entire life cycle - from material sourcing and production to usage and disposal. As they adhere to our strict sustainability and packaging requirements, you can trust that their products are mindful of the environment.
  • Are Exa Beauty products vegan?
    Yes, Exa Beauty is a 100% vegan brand, meaning that all of their products are free from animal-derived ingredients. Additionally, they adhere to our strict cruelty-free and animal welfare requirements, ensuring that their products are not tested on animals.
  • Do Exa Beauty products perform as well as conventional makeup brands?
    Exa Beauty prides itself on creating high-quality, clean makeup products that are just as results-driven as conventional brands. With a focus on using innovative and plant-based ingredients such as fruit extracts, Exa ensures that their products are nourishing and beneficial for the skin while also delivering high performing and long-wearing makeup. This means that you can achieve flawless results without compromising on the health of your skin.
  • Can I find a suitable shade in Exa Beauty's range?
    Exa Beauty’s collection boasts a wide range of shades (for example 43 foundation shades and 28 concealer shades). The brand strives to be inclusive and offer options for all skin tones. You can use their Find My Shade quiz to determine the perfect shade match for your skin tone.