Future-Proof Your Data Privacy Strategy

Once a goldmine for personalization and successful marketing strategies, a brand’s customer data strategy can now threaten the health of brands that don’t get it right. Data privacy legislation like the GDPR and the CCPA, along with market forces like the demise of the third-party cookie and Apple’s aggressive privacy measures, have made it imperative for marketers to ensure the data privacy of their consumers. At the same time, consumers expect more out of their brand relationships, and finding the right mix of personalization and privacy has proved elusive for some brands.

This course will create a solid foundation for building a consumer data strategy, including the elements necessary for effective data collection, storage, and activation. You will understand the regulatory and market force challenges that marketers must now navigate to create a future-ready data strategy. Finally, you will better understand the tension between privacy and personalization through both the consumer and marketer lens and how brands attempt to balance these two seemingly opposing forces.

Learning Experience

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who is this Course For?

    • Marketers who rely on customer data to power their decision-making or to implement marketing programs and activities
    • Anyone in a role focused on media, messaging, market research, CRM, or loyalty

Learning Objectives

  1. Create a customer data strategy that maximizes marketing effectiveness while respecting consumer privacy
  2. Navigate the different regulatory and market forces that impact the collection and activation of consumer data
  3. Understand the tools and technology available to maximize data collection, storage, and activation

Find out what you will learn from instructor Steve Moynihan in the video below.

Estimated Length of Completion

Approximately 75 minutes. This timing reflects the basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Nonmember $99

Instructors

trainer

Steve Moynihan

President, Moynihan Sales & Marketing Solutions

Steve is the President of Moynihan Sales & Marketing Solutions, a consulting practice specializing in helping early-stage advertising and marketing technology companies with sales strategy, go-to-market planning, and frontline sales. His area of focus is on the data space, working with several solution providers that address different aspects of consumer data collection and activation.

Steve’s diverse background in sales, marketing strategy, consulting, and ad agency experience has given him a unique 360-degree view of the advertising and marketing eco-system. He’s had direct involvement with many areas, including media planning/buying, mobile, content marketing, data, and e-commerce.

Steve earned his B.S. in advertising from Southern Methodist University and currently resides near Tampa, FL.