ANA Trainers

Founder and CEO
Annum

Patty Radford Henderson is a senior strategist, former agency owner, speaker, educator, and startup founder with over 25 years of experience. She’s worked with Aveda, Thomson Reuters, Red Wing Shoes, General Mills, Northwestern Mutual, Shinola, and Medela and has held leadership positions at Target and Regis. Patty has a passion for sharing the proven frameworks she’s developed throughout her career and has been a speaker and educator since 2008. Her areas of expertise lie in brand building, content strategy, integrated marketing planning, and the omnichannel customer experience.

After struggling to find a solution that met her integrated planning needs, Patty founded Annum to empower strategic multi-channel marketers with integrated planning software that smashes organizational silos and guides teams in creating cohesive and compelling omnichannel customer experiences that drive more revenue. Annum transforms the planning process by centering the cross-functional team on the holistic customer experience and integrating with project management and production tools to automate workflow from planning to execution.

Workshops:

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Smash Your Content Silos (Half Day)

Smash Your Content Silos (Virtual)