ANA Trainers


trainer

Jay Mandel

After nearly twenty years serving some of the world’s largest Fortune 500 companies in senior marketing roles, Jay now channels that experience to help organizations and individuals deliver emotional and meaningful connections with customers. As an entrepreneur, professor, marketer, and coach, Jay is defining a more effective and efficient model for our customers to engage with, based on current marketplace trends and the power of networking, technology, and trust. The glue that holds Jay’s work together is his core values: Candor, Curiosity, and Collaboration.

Jay has longstanding partnerships with diverse and highly skilled marketing consulting and technology providers including Royal Ventures, UX Bureau, and Ringer. He regularly contributes brand marketing and content strategies for middle-market companies and corporations.

He is the principal of Your Brand Coach and provides coaching and mentorship to professionals looking for a more fulfilling life and career. His approach is centered around helping clients define core values and a simple marketing promise so that clients’ values can be applied commercially.

Jay is also an adjunct professor at Sacred Heart University’s Jack Welch College of Business and Technology and teaches graduate-level marketing classes including Social Media, Building your Personal Brand through Content Marketing, and Post-Pandemic Marketing. In addition, Jay is on the Association of National Advertiser’s roster of trainers.

Before his entrepreneurial career, Jay provided six regions and 220 markets with the tools to complete consistent/on-brand social and content marketing (i.e, social publishing and collaboration platform, dashboards, social listening, and analytics). This led to multiple award-winning global campaigns including Open Championship, and the Rugby World Cup.

Jay received his Bachelor’s degree in Marketing, Entrepreneurship & Emerging Enterprises, and Information Studies from the Whitman School of Management at Syracuse University. Mandel then received a Master’s degree from Columbia University in Strategic Communications.


Workshops:


ANA Disruptor Series: Driving Effective Digital Engagement with Your Brand Story (201) (Virtual)

Defining a Brand Point of View That Connects with Consumers (101) (Virtual Open Enrollment)

Defining a Brand Point of View That Connects with Consumers (Virtual)

Driving Effective Digital Engagement with Your Brand Story (201) (Virtual Open Enrollment)

Establishing an Effective Digital Brand Connection (Full Day)