Data, Technology, and Measurement
Among the most important initiatives of the CMO Growth Council are those centered on data, technology, and measurement — the engines that will lead marketers into the future. And yet, this is an area where marketing leaders may not be well-versed.
Working together as an industry, we will harness the power and promise of data and technology to attain peak performance.
The ANA’s Approach
As a founding member of the Digital Advertising Alliance self-regulatory program, the Partnership for Responsible and Addressable Media (PRAM), Making Measurement Make Sense (3MS), and the global Cross-Media Measurement (CMM) initiative, we are uniquely poised to help data-driven marketers fuel growth with a full suite of products and services.
CMO Growth Council
The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.
Agenda Items
This growth priority directly influences key industry concerns the ANA is addressing to drive business, brand, and industry growth.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Marketing News Quiz
Marketing News Quiz for July 27, 2024
In this week's marketing news quiz: A study on retail media networks, Kamala Harris's trendy presidential campaign, unexpected updates on Google's deprecation of cookies, and more.
Pulse
How the Industry Is Reacting to Google’s Latest Cookie Bombshell
After years of deliberation, numerous extended deadlines, and a handful of shelved solutions, Google has announced that it won’t be killing the cookie after all. The U-turn comes a number of months after the deadline was once again extended, this time in response to concerns from the U.K. Competition and Markets Authority (CMA).
Pulse
Cassandre Charles of TIAA on the Importance of Cultural Alignment
ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and TIAA’s senior director, multicultural marketing & communications, Cassandre Charles.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Advanced AI Prompt Engineering for Marketers (201) (Virtual Open Enrollment)
- Advanced AI Prompt Engineering for Marketers (201) (Virtual)
- Artificial Intelligence & The Hyper-Personalized Brand (Virtual)
1-Day Conferences
Webinars
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- AI Committee
- MarTech Committee
- Ethics Policy Committee
- Nonprofit Organizations Committee
- Analytics & Data Science Committee