In-House Excellence Awards

Edwards partnered with American Pie actor Jason Biggs for a July 4 integrated marketing campaign to bring people together around their love of this tasty dessert.

Frito-Lay's Women’s World Cup campaign celebrated the greatness of women’s soccer to inspire a new generation and demonstrate how Frito-Lay snacks can elevate any sports-viewing experience. It focused on a new TV commercial, bringing together an inspiring cast of current and past icons in women’s soccer.

Kraft Singles enlisted the help of a renowned innovative chef to reinvent the classic grilled cheese and tomato soup combo, creating grilled cheese and tomato “souplings.”

Land O’Lakes enlisted the help of its own employees to create a “The Office” inspired series of humorous internal cybersecurity training videos.

MiO Energy's innovative “Crash Coverage” campaign leveraged social media to highlight the drawbacks of traditional energy drinks, resulting in 23 percent sales growth. The brand engaged generation Z consumers and garnered 14 million social engagements, positioning MiO as the go-to solution for crash-free energy.

To launch the 2023 Color of the Year, KitchenAid transformed an over 100-year-old icon into a 12-piece couture collection and launched it at New York Fashion Week.

Molson Coors worked with its in-house agency to reinvent its annual convention and earn a greater share of attention from the brand’s distributor partners.

Organic Valley’s campaign highlighted the importance of protecting small organic family farms through innovative out-of-home displays and experiential activations.

PepsiCo’s in-house content studio built awareness and familiarity for Pepsi’s new logo and visual identity system through a series of dynamic commercials, ensuring consumers would recognize the refreshed design on store shelves, in restaurants, and wherever else they enjoy Pepsi products.

CVS created the “Helping With Heart” campaign to introduce a new culture of service to the enterprise in a way that is inspiring, motivating, and familiar. Its message was simple — bring your heart and put your heart to work to make the colleague and customer experience truly meaningful.

Molson Coors created the first-ever Super Bowl ad people could bet on using the DraftKings app. This groundbreaking campaign, featuring a surprise brand reveal, garnered significant engagement and widespread positive sentiment.

RISE Dispensary turned the past on itself, using Richard Nixon — the father of the War on Drugs — in a new campaign that espoused the positives of cannabis legalization.

To inspire enthusiasm in young people, The Metropolitan Museum of Art partnered with Verizon to create a Roblox avatar collection that brought the metaverse to the museum’s halls.

When Heinz set out to launch its new limited-time sauces, the brand eschewed the traditional partnership and, instead, teamed up with “celebrities” who know a little something about a limited-time in the spotlight in a campaign that paired limited-time sauces with limited-time celebrities.

To help send off its popular R8 model, Audi allowed fans to serve as the directors of a farewell film for the car by voting on various creative elements via Instagram Stories.

With runners turning to its ketchup packets to help fuel their runs, Heinz created a series of routes on popular running apps, showcasing locations where participants could find the brand’s ketchup packets while on the go.

To help combat public disdain for the word “moist” — a key feature of its mayonnaise — Kraft created a guerilla-style, mixed media campaign that aimed to make “moist” the Webster Dictionary’s 2023 Word of the Year.

To help its brand stand out during a crowded holiday season, Northwell Health created a campaign that leveraged the powerful stories of centenarians and their plans for the future, inspiring its audience to take their health more seriously in the name of longevity.

Aquent created a campaign that leveraged updated versions of famous Renaissance paintings — created using AI — to highlight a new report that outlined where marketing and creativity were headed.

CARE’s International Women’s Day campaign "Women Know How," celebrated fearless leaders and changemakers. Featuring a flagship video, top media placements like the Today Show, a speaker series, and a first-ever activation of social media influencers, CARE’s campaign spread powerful content across channels.