Social Media Marketing

Instacart Expands Retail Media Partnership with Google to Enable Shoppable Ads on YouTube

Instacart has made advertisements on YouTube shoppable for CPG companies, leveraging its first-party data about consumers to identify and reach high-intent shoppers…

Walmart Zeroes in on Gen Z with Private Label Apparel Relaunch

Walmart has relaunched its $2 billion No Boundaries private label fashion brand with styles, sizes and features designed to appeal to Gen…

Poshmark Turns Livestreams into Community Selling Events with New Live Posh Parties

Poshmark has introduced Posh Party Live, daily events that will each be merchandised to a unique theme such as summer neutrals or…

Ikea Is Opening a Roblox Store — and Looking for Real-World Employees to Staff It

Ikea is opening a new store in Roblox and plans to hire 10 new employees to work in it. “The Co-Worker Game,”…

Marketing Reset: How to Reach Customers Without Third-Party Cookies

The era of third-party cookies is at an end. In January, Google Chrome restricted third-party cookies for 1% of users and plans…

Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Are you ready to explore the evolved customer journey? The Retail TouchPoints team is on site in Chicago reporting on all the…

5 Questions to Ask Before Using Big Tech’s Gen AI Advertising Tools

Much has been made about the “AI arms race” between countries (primarily the U.S. and China), but in America a similarly heated…

What a TikTok Ban Could Mean for U.S. Businesses and Sellers

Years of ongoing concerns about national security and data privacy have led Congress to pass a measure that would ban the widely…

Customer Service is Personal, so Show Me the Love

Service is a mission-critical activity that deserves your attention today and every day. Key findings and surprises from Bizrate Insights’ January 2024…

AI: Hype vs. Reality

TikTok has given us “girl math” and “boy math,” and now I’d like to add “Tech Math” to the mix. Tech Math…

IPSY Hires Netflix Alum as Chief Marketing Officer

Beauty curation and membership company IPSY has hired a new Chief Marketing Officer (CMO) to support the brand’s growth and innovation. Francine…

Consumers Use Commerce to Show They’re Global Citizens; Here’s How Brands are Responding

“Global citizenship” refers to the social, political and economic actions of “globally minded individuals and communities,” according to the United Nations. While…

Join the retail community as we come together for three days of strategic sessions, meaningful off-site networking events and interactive learning experiences.

5 Essential Tax Truths Every Midmarket Retailer Should Know

The 2024 Retail Holiday Planning Guide

A Retailer Roadmap of Guidelines to Excellence

No Video, No Sales! Why Now’s the Time to Give Video a Starring Role in Your Digital Experience