Under Armour

How Under Armour Turned Fitting Rooms into CX and Data-Gathering Differentiators

Riddled with design flaws and service gaps, the fitting room has been a longtime necessary-but-evil curse plaguing the store. However, experts indicate…

Under Armour Settles Accounting Practices Suit for $434 Million

Under Armour will pay $434 million to members of a class action lawsuit who bought the company’s stock between Sept. 16, 2015…

Under Armour Launches Restructuring Plan as Declines Continue

Under Armour announced plans for a restructuring following disappointing results in its fourth quarter and fiscal year 2024 (ended March 31, 2024),…

Rough Week for Retail CEOs: Top Execs Out at Petco, Under Armour, Fossil

It was a tough week to be at the top in retail with a number of companies announcing CEO switch-ups following disappointing…

NRF 2024 Preview: Hear From Top Execs at Levi’s, Ulta Beauty, FedEx — and Magic Johnson

Tens of thousands of retail professionals from all over the world will fill New York City’s Javits Center for Retail’s Big Show…

Under Armour Taps John Varvatos as Chief Design Officer

Under Armour has named fashion industry veteran John Varvatos its new Chief Design Officer, effective Sept. 11, 2023. He’ll lead the creative…

Under Armour Debuts Loyalty Program

Under Armour has launched its first-ever loyalty program, UA Rewards, for its U.S.-based customers. Members will earn reward points for making purchases,…

Under Armour Names Marriott Exec as Chief Customer Officer

Under Armour has named long-time Marriott executive Jim Dausch as its new Chief Customer Officer (CCO), effective July 24, 2023. The retailer…

Under Armour Appoints Hospitality Veteran as President and CEO

Under Armour has appointed Marriott International President Stephanie Linnartz as its President, CEO and member of its board of directors following a…

Under Armour Names New Americas President, Chief Legal Officer

Under Armour has announced two additions to its leadership team as it continues the search for a new CEO. On Oct. 24,…

Under Armour Begins Search for New CEO as Frisk Steps Down

Patrik Frisk will step down as President, CEO and member of the Board of Directors of Under Armour, effective June 1, 2022. While the…

Why the Ukraine Crisis Will Impact the Supply Chain for Everyone — Not Just Those Directly Exposed

Some retailers have more direct exposure to Russia’s war with Ukraine than others, but every company will feel the impact of the…

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