retail media

Retail Media: Everything You Need to Know

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a…

Sam’s Club Brings Advertising to App-Based Scan & Go Checkout Experience

The Sam’s Club Member Access Platform (MAP), the retailer’s media network, is launching display ads in the Scan & Go mobile checkout experience, with the…

Hy-Vee Implements Digital Shelf Tags, Debuts Post-Purchase Offers for Items Beyond its Assortment

Supermarket chain Hy-Vee has invested heavily in its digital transformation over the last two years — and its latest adoption of digital…

Lowe’s Expands Retail Media Offerings to Include In-Store Audio

Lowe’s Media Network is expanding its offerings to include in-store programmatic audio ads in partnership with Vibenomics, a Mood Media company. Since…

Retail Media’s Next Wave: Data Portability

Brands are under more pressure than ever to prove that their advertising investments are leading to meaningful ROI. To do that effectively,…

New CVS Self-Serve Retail Media Offering Aims to Help Brands ‘Move at the Speed of Commerce’

CVS Media Exchange (CMX), CVS’ retail media network, is beta testing a new self-service offering for its advertiser partners in collaboration with…

Albertsons’ Retail Media Network Aims to Streamline CTV Advertising with new Collective TV Offering

Albertsons Media Collective, the retail media arm of Albertsons Companies, has debuted Collective TV, a new solution designed to “unlock the combined…

Harps Food Launches In-Store Retail Media via Grocery TV Network

Arkansas-based grocer Harps Food Stores is adding its 145 stores to the Grocery TV in-store retail media network. Harps will leverage Grocery TV’s…

#RICE24: On the Ground with In-Store Tech at Sephora, Reformation and Walgreens

There is no better way to find out what’s going on at retail than to actually visit stores, which is exactly what…

Media Networks Beyond Retail: How to Activate Your Right to Win

With retail media ad spend projected to reach $140 billion this year, companies outside of retail seeking new revenue streams have an…

Dollar General Beefs Up Retail Media Offering with Criteo Integration

Dollar General has teamed up with Criteo to enhance its retail media offerings with onsite sponsored ads as well as plans to…

PayPal Lays Out Plans for New Commerce-Based Advertising Business

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of…

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