personalization

Macy’s Levels Up Personalization with 500M Tailored Offers to 30M Customers

Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX varies greatly. While capabilities…

Fender Strikes the Right Note with Digital Identification Support for Customer-First Marketing

Over the course of its 80-year history, Fender has acquired “legendary” status. The guitar maker has become a household name and built…

As Gen AI Gains Traction, Potential Risks Become Impossible to Ignore

Businesses across industries have embraced generative AI across their organizations to power efficiency and performance. In fact, 79% of business leaders said…

Nespresso Awakens New Coffee Discovery Pathways with Online Quiz

Most Americans (84%) start their morning with a fresh cup of coffee, according to the National Coffee Association, and they are increasingly…

Best Buy Leans into Personalization with Mobile App Updates

Best Buy is rolling out new features in its mobile app to better personalize the shopping experience. The electronics retailer promises that…

Execs from Macy’s, ThredUp, Google, DoorDash and More Cut Through the AI Hype

Amara’s Law posits that humans tend to overestimate the impact of new technologies in the short term but underestimate their impact in…

David’s Bridal Looks Beyond Dresses in New Partnership with PersonalizationMall

David’s Bridal has teamed up with PersonalizationMall.com to offer customers access to thousands of customizable items to make their special day even…

Exclusive Q&A: Stores Should Become a ‘Digital Mosaic of Attraction’

It might sound strange to say this about a place where some 80% of transactions actually take place, but brick-and-mortar stores represent…

How Are Retailers Driving Shopper Retention and Loyalty?

Nearly two-thirds of consumers (65%) say they “love” fewer than three brands, according to a U.S.-based survey conducted by Dynata. Moreover, nine…

Lyft Bolsters Commerce Media Offering with Personalized In-App Ads

Lyft will be bringing more personalized ads to users in the U.S. and Canada. Through a new partnership with Rokt, the ridesharing…

Porsche Debuts ‘Hospitality-Forward’ Car Retailing with New Studio Concept

Porsche has shifted its retail strategy into a higher gear with the debut of the first Porsche Studio concept in San Diego….

Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms —…

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