Barbie

Monica + Andy Founder Details Multiple Expansion Paths for Baby Retailer

Unlike many DTC brands that were born online and later found their way into physical retail, Monica + Andy has had a…

Mattel’s Next Big Movie Star: American Girl

Following the remarkable commercial success of the Barbie movie, Mattel is putting its American Girl dolls in the spotlight. Mattel Films is…

The Secret Behind Quick-Turn Merch: A Strong Partner

From Barbie to the Super Mario Brothers movie and even the debut of Travis Kelce and Taylor Swift’s electrifying relationship, the last…

Walmart, TJX Provide a Few Bright Spots in Q3 Results

Several of the nation’s largest retailers, including Target, Macy’s, Gap and BJ’s Wholesale Club, struggled during Q3, with all reporting net sales…

Target Spotlights Toys Priced Under $25, Creates Virtual Toy Shop

Responding to consumer concerns about the impact of inflation on their holiday budgets, Target is offering thousands of toys and games priced…

Worldbuilding: Designing Multisensory Worlds That Empower Customers to Craft Their Own Brand Journey

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is…

It’s Barbie’s World, We’re Just Living in It

With our Editors Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest…

Gap Picks Mattel Exec as New CEO

Gap Inc. has named Richard Dickson as its new President and CEO, effective Aug. 22, 2023. Dickson will replace Board Chair Bob…

What a Doll! Walmart Gives Shoppers a Peek into Barbie’s Shopping Cart

Walmart has debuted a digital-first shopping experience that provides customers with a view into three celebrities’ online carts: football star Patrick Mahomes,…

Holidays in the Metaverse: Macy’s Parade Goes Virtual, Mattel Debuts Marketplace for Toy NFTs

Two of the biggest names of the holiday season — Macy’s, producer of the iconic Thanksgiving Day Parade, and toy maker Mattel…

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