The seamless nature of digital commerce has inspired consumers to expect more from the payment experience everywhere they shop — online, in-store and even via social channels. In fact, more than 15% of shoppers say they will abandon a retailer and shop elsewhere if a merchant only has limited payment and financing choices available.
This Retail TouchPoints special report outlines what is required for retailers to embrace the new CX battleground of payment experience, including:
- New financing options like buy now, pay later, which are increasingly swaying consumers’ brand preference decisions;
- New payments technology such as mobile wallets, biometric-based verification and digital currencies (in particular those backed by central banks); and
- New software solutions that help orchestrate all the varied payment solutions retailers now find themselves incorporating.
