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How MAC Cosmetics Created an Innovative Omnichannel Store Experience

RIC Encore Series Valtech

In early 2019, MAC Cosmetics revolutionized the in-store experience for their customers, launching an omnichannel environment that is an inspiring studio for customers to co-create, play and learn about MAC products.  

During this #RIC20 Encore Series session on December 17 at 2 PM ET, you’ll hear: 

  • More about the process of launching this experience; 
  • How it helps MAC customers; and 
  • Lessons learned from the implementation. 

Speakers:

Jeremy Duimstra

Jeremy Duimstra

Valtech
Sonia Anand

Sonia Anand

MAC Cosmetics

Name

Company

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In early 2019, MAC Cosmetics revolutionized the in-store experience for their customers, launching an omnichannel environment that is an inspiring studio for customers to co-create, play and learn about MAC products.

During this #RIC20 Encore Series session on December 17 at 2 PM ET, you’ll hear:

  • More about the process of launching this experience;
  • How it helps MAC customers; and
  • Lessons learned from the implementation.

Speakers:

Jeremy Duimstra

Jeremy Duimstra

Valtech
Sonia Anand

Sonia Anand

MAC Cosmetics

Name

Company

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