Retail Success Stories

Tuckernuck Boosts Holiday Conversions 304% With MNTN Performance TV

Tuckernuck, an omnichannel lifestyle retail brand that sells classic yet unique apparel and gifts, needed a scalable advertising channel that it could…

For Kid-Friendly Stores, Safety and Engagement Go Hand-in-Hand

Gen Alpha is forecast to become the largest generation in history, reaching more than 2 billion worldwide by 2025, according to GWI…

Macy’s Levels Up Personalization with 500M Tailored Offers to 30M Customers

Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX varies greatly. While capabilities…

Resale Marketplace GoodBuy Gear’s Secret Weapon to Earn Parents’ Trust — AI

Resale may be a hot sector at the moment, but that doesn’t mean it’s an easy business to be in, especially when…

Roku, Walgreens and the Future of CTV: Shoppable Ad Experiences

Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove of first-party data from…

Advanced Brand Tracking Ramps Up Data-Driven Marketing for M.M.LaFleur

As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns and the massive shift toward remote and…

Fender Strikes the Right Note with Digital Identification Support for Customer-First Marketing

Over the course of its 80-year history, Fender has acquired “legendary” status. The guitar maker has become a household name and built…

How AI Takes the ‘Lumpiness’ Out of Floor & Decor’s Inventory Planning

The requirements for retail success don’t get much more basic than the ability to accurately forecast customer demand. Even a mom-and-pop bodega…

How 1-800-Flowers’ Delivery Partnership with Walmart GoLocal has Blossomed into Real Results for Local Florists

Any retailer will tell you delivery is complicated, whether what’s being delivered is office paper or sandwich bread. But outside of all…

Ikea Exec: Stores’ Expanded Fulfillment Role Key to Maintaining Lower Prices

Ikea stores, long known as warehouse-sized selling spaces scented with the wafting aroma of Swedish meatballs, have been shrinking and changing functions…

Inside JCPenney’s Transformation: A Data-Driven Vision and Future-Ready Tech Stack

JCPenney has faced the same challenges that bedevil the entire department store vertical, ranging from lower foot traffic at malls to the…

Small Business, Big Ideas: What a Niche British Cheese Shop Learned from Netflix

Alex Sinclair is Scottish, although you’d have a hard time telling it from his accent, which is more of the posh London…

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