Terry Taouss’ Post

Today, we’re proud to announce a new milestone –– the Acceptable Ads Standard now governs the browsing experience of 350 million users worldwide. This marks a 40% increase in users in the past 2 years. This increase highlights growing user preference for engaging ad formats that enhance the browsing experience, but still support the needs of industry stakeholders like publishers and advertisers. “Prioritizing the needs of users has, and will continue to be, essential. Intrusive advertisements alienate users, and this ultimately affects both publishers and advertisers. The growth of the Acceptable Ads Standards is proof that users are not necessarily opposed to advertising, but rather they are opposed to the types of ads that do not respect their choices. The Standard offers clear research-backed guidance for industry stakeholders that aligns with user preferences and sets an example for creating engaging digital experiences." - Terry Taouss, President of the AAC. Read more: https://lnkd.in/gPd4WrkR

Friday Resource Wrap-up: Focus on #MediaSustainability! 𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐒𝐞𝐬𝐬𝐢𝐨𝐧 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭: Join us for a webinar on Thursday, May 2nd, from 11:30a-12p ET / 8:30a-9:00a PT with Acceptable Ads Committee to unpack their latest study, "Empowering User Choice for Sustainable Online Advertising." Advertisers, agencies and ad techs - tune in for key insights on communicating sustainability to ad viewers, and what they'd be willing to trade (e.g., ad blockers) for progress and transparency. Ad Net Zero US supporters, reach out for the webinar link! 👉 Find the study here: https://lnkd.in/gX7su8EG 𝐀 𝐟𝐞𝐰 𝐨𝐭𝐡𝐞𝐫 𝐜𝐨𝐫𝐞 𝐫𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬: 1) Tangible best practices for agencies, DSPs, SSPs, and publishers, along with what advertisers should be asking for from the WFA #GARM Media Sustainability Quick Action Guide (https://lnkd.in/dmVNaVrZ) and IAB Tech Lab's Programmatic Sustainability Playbook (https://lnkd.in/gibDhgcd) 2) Training that illuminates those best practices and wraps around - Good-Loop’s Good-Media Training, a 2-hour free course launched this week (https://lnkd.in/g7PTB2qN), and Ad Net Zero Essentials Training, a more in-depth 5-hour course covering media and the entire advertising ecosystem (AdNetZero.com/training). 3) Lastly, don't miss AdMonsters’s latest piece featuring John Osborn, speaking to these various elements and how they all work together: How the Advertising Sector Can Tackle the Climate Emergency 👉 Read: https://lnkd.in/gFtkk3hv

I'm excited to share that Freestar has joined the Acceptable Ads Committee. With the ever-changing world of digital advertising and the changes in user behaviour, it's important for Freestar and its publisher partners to have their voices heard. Sadly, ad blockers are here to stay, but publishers should be paid fairly for the content they create. I'm personally very excited to get stuck in. Check out the committee page if you want to see who else is involved. https://lnkd.in/ezYKdUbx