Deadpool & Wolverine has done a lot of advertising. Campaign US spoke with George Dewey, cofounder of Maximum Effort, about making a film marketing campaign so robust it’s reminiscent of Barbie.
Campaign US
Internet Publishing
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We cover news for and about marketing, media and tech professionals.
About us
We cover news for and about marketing, media and tech professionals. Join the conversation here and also on: www.campaignlive.com/ www.facebook.com/CampaignUS www.twitter.com/Campaignliveus
- Website
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http://www.campaignlive.com
External link for Campaign US
- Industry
- Internet Publishing
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2014
- Specialties
- News, Creativity, Technology, Advertising, Marketing, Media, Agencies, Brands, and Publishers
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275 7th Avenue, 10th Floor
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Employees at Campaign US
Updates
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How AI can reshape marketing — with inclusion at its core. The underlying ethical imperative remains constant: It is crucial to ensure that AI aligns with the diverse tapestry of our society. Made By Monks. https://brnw.ch/21wLw1t #partnercontent #AI #inclusion
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"The Olympics go so much further than the finish line," says Canva's Cat van der Werff. "The true magic is in the moments of storytelling that transcend the boundaries of sport. Stories that resonate with audiences because they reflect universal truths of human struggle and triumph." Here are three brands she puts into contention for creative gold:
3 brands doing gold-medal marketing ahead of the Paris Olympics
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Summer Special! Get instant access to Campaign US and SAVE 15% on all yearly subscriptions. Dive into brand campaigns, key ad agency moves, and the latest insights from creative thought leaders. Subscribe today to stay ahead in advertising and media. Don't miss out – join thousands of professionals who rely on Campaign US for essential industry updates. https://brnw.ch/21wLvSY #ad #marketing #digitalmarketing #digital #advertising #agency #brands #creatives #adagency #creativity #creativeagency #brandagency #advertisingagency #communications #adland #mediaagency #media #techagency #mediabuying #marcomms #brandmarketing #media #mediabuying #mediaowner #marketer #Subscription #freetrial #CampaignUS #advertising #advertisingandmarketing #advertisingtrends
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M&A watch: Publicis Groupe has agreed to acquire creator marketing agency Influential, the holding company announced on Thursday, marking its most significant move into the creator marketing space yet. Publicis and Influential also plan to operate an AI-powered platform that allows clients to “holistically plan, manage and measure investment across social, digital, and affiliate marketing” while extending the reach and impact of social media campaigns to digital and affiliate channels, according to the release. The offering will be led by Ryan Detert, CEO of Influential, and will sit centrally within Publicis Groupe to support all of its agencies. Details:
Publicis Groupe to acquire creator marketing agency Influential
campaignlive.com
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Account win: GroupM has been selected as paid media agency of record for Robinhood's U.S. media account, Campaign US has learned. Details:
GroupM wins Robinhood’s US media account
campaignlive.com
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🎤Join us for an exhilarating closing keynote session featuring Raja Rajamannar, a Marketing Hall of Fame inductee and a member of Forbes' CMO Hall of Fame. As the mastermind behind Mastercard’s brand transformation, Rajamannar will share his visionary insights on the future of advertising, marketing and media industries! Discover how AI is transforming media buying, content creation and audience engagement. Learn how to leverage these technologies to boost your campaigns' efficiency and creativity. 📅 4:30-5:00 PM ET. Register now! https://brnw.ch/21wLuMj... #AIDeciphered #CampaignAIDeciphered #RajaRajamannar #AIinPR #MarketingInnovation #AIRevolution #CommunicationsTransformation #AIinMarketing #AIinMedia #AIinAdvertising
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Campaign Chemistry: Adolescent cofounder and CCO Ramaa Mosley. Mosley talks about Gen Z’s reaction to Joe Biden ending his candidacy and how Democrats and Republicans can reach young voters ahead of the election. https://brnw.ch/21wLuGq #podcast #listennow #2024election
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Join us in celebrating the 2024 #CampaignUS40Over40 honorees! These exceptional leaders have built lasting careers and made significant contributions to the industry. Don’t miss this inspiring event on September 24 in NYC. Network with top professionals, honor outstanding achievements and gain valuable insights. Secure your spot today and be part of this unforgettable evening! Get your tickets here: https://brnw.ch/21wLuB3 #Leadership #IndustryTrailblazers #CelebrateExcellence #GetYourTickets
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Exclusive: Deutsch NY revamps offer around creators and content — The agency has exclusively revealed its new offering with Campaign US, which includes a new social media studio focused on branded content and always-on social media support. Called SocStudio, it will be on offer to clients alongside the agency’s traditional creative services. Details:
Deutsch NY revamps offer around creators and content
campaignlive.com