The AAC research study on sustainability in online advertising is out! We dug deep into user perceptions of sustainability, and the findings are in. Here's a sneak peek: - 59% of users have some awareness of the environmental impact, but most underestimate its impact. - 84% feel independent regulation of sustainability standards in advertising could effectively reduce carbon emissions from online ads. - 94% of users are willing to support publishers who display a badge or label from an independent organization verifying adherence to sustainable ad standards. “Empowering User Choice for Sustainable Online Advertising” by the Acceptable Ads Committee is available now. Download here: https://lnkd.in/gxCpsY5M #sustainability #userchoice #onlineadvertising
Acceptable Ads Committee
Advertising Services
The AAC governs Acceptable Ads, the industry standard for respectfully monetizing adblock users.
About us
The AAC is the independent non-profit that governs Acceptable Ads, the industry standard for respectfully monetizing adblock users.
- Website
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https://blog.acceptableads.com/
External link for Acceptable Ads Committee
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Type
- Nonprofit
- Founded
- 2017
Employees at Acceptable Ads Committee
Updates
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Acceptable Ads Committee reposted this
Discover how brands can bridge the gap between creativity and user-friendly ads! Discover insights from industry leaders at an eyeo-sponsored panel at Cannes, featuring experts from VML, The Acceptable Ads Committee, and Eyeo, where they reveal key strategies to respect user preferences and boost engagement. Don't miss out on innovative examples transforming the ad experience. Read the full article: https://brnw.ch/21wKYD2 #AdInnovation #UserExperience #partnercontent #CannesLions2024 #Cannes2024
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“Our research shows that if you give users what they want, you'll get better performance,” said Terry Taouss of AAC at Cannes. “Better engagement means better recall. Respect from the user comes through, not just in performance, but in brand equity. It takes a long time to build that brand equity, and you can lose it very quickly with constant annoying ads.” Discover why it's crucial to rethink advertising strategies for improved recall, performance, and brand trust. Read the full article from Campaign US on the insightful panel discussion from Cannes last week with Kaleeta McDade, global chief experience design officer (VML) Terry Taouss, president (AAC) and Jan Wittek, Chief Revenue Officer (eyeo). Moderated by Alison Weissbrot, editor-in-chief (Campaign US) Read more: https://lnkd.in/g8UWC5JC #Marketing #BrandEquity #UserExperience #Cannes #Advertising
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If you're going to Cannes and have a free afternoon on 18 June, join us at the Campaign US panel! More details in the post below.
Going to Cannes? Join our panel: Bridging the gap between great creative and user-friendly ad formats Date: Tuesday, June 18, 2024 Time: 3:00 PM - 4:00 PM RSVP here to secure your spot: https://brnw.ch/21wKFlg Discover how to unleash creativity within the boundaries of user-friendly ad standards. Explore how straightforward formats can still inspire innovation and imagination while meeting Acceptable Ads Standards. Featuring Panelists: - Jan Wittek - Chief Revenue Officer, eyeo - Terry Taouss - President, Acceptable Ads Committee - Kaleeta McDade - Global Chief Experience Design Officer, VML Sponsored by: eyeo #CannesLions2024 #AdCreativity #UserFriendlyAds #MarketingInnovation #Eyeo #AcceptableAds
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Today, we’re proud to announce a new milestone –– the Acceptable Ads Standard now governs the browsing experience of 350 million users worldwide. This marks a 40% increase in users in the past 2 years. This increase highlights growing user preference for engaging ad formats that enhance the browsing experience, but still support the needs of industry stakeholders like publishers and advertisers. “Prioritizing the needs of users has, and will continue to be, essential. Intrusive advertisements alienate users, and this ultimately affects both publishers and advertisers. The growth of the Acceptable Ads Standards is proof that users are not necessarily opposed to advertising, but rather they are opposed to the types of ads that do not respect their choices. The Standard offers clear research-backed guidance for industry stakeholders that aligns with user preferences and sets an example for creating engaging digital experiences." - Terry Taouss, President of the AAC. Read more: https://lnkd.in/gPd4WrkR
Acceptable Ads Standards Hit 350 Million Users Worldwide
https://www.acceptableadscommittee.org
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Ad Net Zero US supporters, this one's for you! Join us for a webinar on Thursday, May 2nd, from 11:30 AM - 12:00 PM ET / 8:30 AM - 9:00 AM PT as we dive into our latest study, "Empowering User Choice for Sustainable Online Advertising." See you there! If you haven't had a chance to read the study, you can find it here: https://lnkd.in/gxCpsY5M
Friday Resource Wrap-up: Focus on #MediaSustainability! 𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐒𝐞𝐬𝐬𝐢𝐨𝐧 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭: Join us for a webinar on Thursday, May 2nd, from 11:30a-12p ET / 8:30a-9:00a PT with Acceptable Ads Committee to unpack their latest study, "Empowering User Choice for Sustainable Online Advertising." Advertisers, agencies and ad techs - tune in for key insights on communicating sustainability to ad viewers, and what they'd be willing to trade (e.g., ad blockers) for progress and transparency. Ad Net Zero US supporters, reach out for the webinar link! 👉 Find the study here: https://lnkd.in/gX7su8EG 𝐀 𝐟𝐞𝐰 𝐨𝐭𝐡𝐞𝐫 𝐜𝐨𝐫𝐞 𝐫𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬: 1) Tangible best practices for agencies, DSPs, SSPs, and publishers, along with what advertisers should be asking for from the WFA #GARM Media Sustainability Quick Action Guide (https://lnkd.in/dmVNaVrZ) and IAB Tech Lab's Programmatic Sustainability Playbook (https://lnkd.in/gibDhgcd) 2) Training that illuminates those best practices and wraps around - Good-Loop’s Good-Media Training, a 2-hour free course launched this week (https://lnkd.in/g7PTB2qN), and Ad Net Zero Essentials Training, a more in-depth 5-hour course covering media and the entire advertising ecosystem (AdNetZero.com/training). 3) Lastly, don't miss AdMonsters’s latest piece featuring John Osborn, speaking to these various elements and how they all work together: How the Advertising Sector Can Tackle the Climate Emergency 👉 Read: https://lnkd.in/gFtkk3hv
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If you're an Ad Net Zero US supporter, reach out for the link. See you on May 2nd!
Friday Resource Wrap-up: Focus on #MediaSustainability! 𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐒𝐞𝐬𝐬𝐢𝐨𝐧 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭: Join us for a webinar on Thursday, May 2nd, from 11:30a-12p ET / 8:30a-9:00a PT with Acceptable Ads Committee to unpack their latest study, "Empowering User Choice for Sustainable Online Advertising." Advertisers, agencies and ad techs - tune in for key insights on communicating sustainability to ad viewers, and what they'd be willing to trade (e.g., ad blockers) for progress and transparency. Ad Net Zero US supporters, reach out for the webinar link! 👉 Find the study here: https://lnkd.in/gX7su8EG 𝐀 𝐟𝐞𝐰 𝐨𝐭𝐡𝐞𝐫 𝐜𝐨𝐫𝐞 𝐫𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬: 1) Tangible best practices for agencies, DSPs, SSPs, and publishers, along with what advertisers should be asking for from the WFA #GARM Media Sustainability Quick Action Guide (https://lnkd.in/dmVNaVrZ) and IAB Tech Lab's Programmatic Sustainability Playbook (https://lnkd.in/gibDhgcd) 2) Training that illuminates those best practices and wraps around - Good-Loop’s Good-Media Training, a 2-hour free course launched this week (https://lnkd.in/g7PTB2qN), and Ad Net Zero Essentials Training, a more in-depth 5-hour course covering media and the entire advertising ecosystem (AdNetZero.com/training). 3) Lastly, don't miss AdMonsters’s latest piece featuring John Osborn, speaking to these various elements and how they all work together: How the Advertising Sector Can Tackle the Climate Emergency 👉 Read: https://lnkd.in/gFtkk3hv
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Users value sustainable online ads as much as they value a good user experience. Discover more by downloading the full report now! 📊 'Empowering User Choice for Sustainable Online Advertising': https://lnkd.in/gxCpsY5M #SustainableAds #UserExperience #AcceptableAds
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"There is a substantial gap in consumer understanding of the environmental impact of digital ads, according to research from non-profit Acceptable Ads Committee. Among those surveyed for “Empowering User Choice for Sustainable Online Advertising,” 59% acknowledged some level of awareness of the carbon footprint of digital ads, but 61% underestimated their actual impact." The AAC research on user perceptions of online advertising’s environmental impact and sustainable advertising initiatives was featured on Cynopsis – You can read it here: https://lnkd.in/gkDaZ7CP
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📢 The Acceptable Ads Committee gathered on April 10 to discuss the future of the Standard and more. Learn more in our latest blog: https://lnkd.in/dhBJKSiA
12th Acceptable Ads Committee Meeting
https://www.acceptableadscommittee.org