Ad Net Zero US

Wow, what an amazing list of all of the sustainability actions taken to host the #Olympics as sustainably as possible. A great read and checklist of the many things that can be done to make an event more sustainable! Thanks Pete Blackshaw for the informative writeup! #sustainableevents

If you didn't get your #CampaignAdNetZero award submission in last week, good news! The deadline is extended to Thursday August 1! Enter before 6:55pm ET / 3:55pm PT (based on 23:55 GMT) on Aug 1 so you don't miss out! Shannon Pruitt, Marcelo de Andrade, Josefina Rodriguez, MBA; Jerry Hoak, Bill Wescott, Rachel Schnorr, Sam Woodman PIEMA REnvP, Rosi Croom, Alex d'Albertanson, Sian Morrison, Lilou Chinnery

Our Action 2 Production working group had the treat of hearing from Niklas Li who shared about the valuable services that EcoSet provides to support zero waste sets, including their materials collection which then goes to a free community reuse center and benefits nonprofits and community members across LA. Working with a sustainability/eco-consultant on set not only provides a common sense way to dispose of materials (which will have to be done anyway!) but ensures that waste is properly disposed of via composting, recycling, and given a second life wherever possible. They also provide rentals, labor & logistics, guidance on practices such as reusable serveware, water options, and more. Check out this video and their website below to learn more about EcoSet (woman-owned, with proven expertise for the past 15 years). Shannon Bart, Kris Barberg Thanks to Jessie Nagel and Emily P. Fleischer for the connection! #sustainableproduction #zerowaste #sustainableadvertising

The 'say-do' gap, where consumers express a desire for sustainable products but don’t vote with their wallets when it comes down to the purchase, is a challenge and one that marketers must overcome.   In an insightful interview from Cannes hosted by Georgie Frost, Ad Net Zero US Director John Osborn and Lauren Taylor, Managing Director and Partner at Boston Consulting Group (BCG) and global lead of BCG’s customer-centric sustainability and innovation business, discuss how we’re at a tipping point thanks to case studies and research proving that sustainability and growth can coexist.   They emphasize the importance of innovation and customer-centricity in closing this gap faster. Recent research from BCG adding to their Mainstream Green library delves into this topic further, advocating for deep tech innovations to unlock things that serves the variety of needs and performs better, to bridge the gap and overcome barriers to sustainable choices.   "[Campaigns] have to be customer-centric. What do people actually want? What do they want to buy, do? What services do they need? And when it's de-averaged by segment then we can figure out the sustainable solution that will actually meet those needs. And then advertising can serve its purpose to influence towards something that is both profitable and purposeful." - Lauren   "We have to be more ‘show’ vs. ‘tell’. The more we can show examples of what we mean by this, it's for the betterment of business and sustainability." - John   The research also outlines four key principles to help companies eliminate tradeoffs between sustainability and customer needs, enhancing both profitability and environmental outcomes. 👉 Check it out here: https://lnkd.in/gs9b-jPU Melike Yavuz Inonu Jerome Moreau Rodolphe Mouvet John Paschkewitz Andrew Reilly

We are thrilled to welcome EarthxTV to the Ad Net Zero US community! 🎉   EarthxTV is the world’s only 24/7 environmental television network and the first network to join Ad Net Zero. They deliver content that educates and inspires action, highlighting the people, places, creatures, and cultures that make our planet worth protecting.   President and General Manager, Dan Russell, on the power of stories to drive change: "Storytelling has the unique power to bridge the gap between awareness and action.” We look forward to doing just that with many meaningful collaborations ahead! A big thank you to entire EarthxTV team for their support.   👉 Learn more about Ad Net Zero's mission and how you can become a supporter in the comments below or reach out to us via LinkedIn.   Let's continue to pave the way for a sustainable future in advertising, together! #AdNetZero #SustainableAdvertising #Partnership #EarthxTV   Dan Bragg James Levitt Steven Schiffman

We’re excited to share another installment of the Ad Net Zero ‘Better Future Showcase’, featuring the brilliant and Life Extending Stickers from wholesaler Makro, created by GREY COLOMBIA. These Life Extending Stickers change color as the produce ripens, matching the various points in ripeness journey and even feature recipe ideas for each shade! Used in Makro's Colombian stores, these stickers increased shelf lives of produce by up to six days and saved 40-70 tonnes of food waste per week in Colombia. The campaign won over 50 awards from numerous award bodies, including and Silver at Cannes Lions 2023 and Grand Prix at the #CampaignAdNetZeroAwards 2023. Harriet Lamb, CEO at WRAP, provides expert commentary for a reflection on this truly innovative work and the impact on the major issue of food waste (one-third of food is never eaten - 1.3 billion tonnes a year, and potent methane is created when food is thrown away in landfills, contributing 6-8% of worldwide greenhouse gas emissions). WRAP is a global climate action NGO committed to reducing waste and creating the circular economy and works around the world to bring companies together to reduce food waste themselves and enable the public to play their part. Check out the article to watch and learn more! Be sure to also follow the global Ad Net Zero account for weekly features, in addition to these monthly deeper dive features like this. #SustainableAdvertising #BetterFutureShowcase #FoodWasteReduction #SustainabilityArchives

48 hours remaining to enter the Campaign #AdNetZeroAwards 🚨 This is your final chance to enter these important awards without incurring a late fee. Get your entry in and let's celebrate the best in sustainable advertising in collaboration with Ad Net Zero! Enter now ➡ https://lnkd.in/gDXRgWeG Headline Partner: Google Supporting Partners: Advertising Association, IPA (Institute of Practitioners in Advertising), ISBA, We Are AdGreen Judges: Sebastian Munden, Bill Wescott, Rachel Schnorr, Marcelo de Andrade, Jerry Hoak, Josefina Rodriguez, MBA, Shannon Pruitt, Apoorva Bapna, Sophie Madden, Ninoksha D., Ben Essen, Chiara Manco, Dora Michail-Clendinnen, Felicity McLean FRSA, Gerald Breatnach, Harriet Kingaby, 🌱 Isabelle Q., James Best, Jordan Hunter-Powell, Kate Waters, Laura Wade, Lisa Boyles, Paisley Ashton Holt, Paul Bainsfair, Phil Smith, Richard Ellis, Sarah Jones, Tim Pritchard, Tom Firth, Traci Dunne Campaign US Campaign Türkiye Campaign Asia-Pacific

📢 One week left! Don't miss your chance to enter your company, campaign or initiative for the industry’s sustainability awards. Work must have debuted between January 1, 2023 and June 30, 2024.   Americas entries - see page 8 in the entry kit: https://lnkd.in/giWq85vg, and check out the top tips webinar on what to include in your entry: https://lnkd.in/eNsxJJPi International categories are: 🎉 Best Practice in Sustainability with five sub-categories for: Ad Tech, Agency, Advertiser/Brand, Media Owner, and Production/Experiential 🎉 Best Campaign for Sustainable Behaviour Change      We are truly honored to have this distinguished judging panel: Shannon Pruitt, Global Chief Marketing Officer, Stagwell Brand Performance Network; Marcelo de Andrade, Chairman, Pro-Natura International; Josefina Rodriguez, MBA, Strategic Partnerships, Social Impact, Google; Jerry Hoak, Chief Creative Officer, The Martin Agency; Bill Wescott, Managing Partner, BrainOxygen LLC & Lead Climate Science and Policy Advisor, Ad Net Zero; and Rachel Schnorr, US Membership Director, Ad Net Zero.   #campaignadnetzeroawards #sustainableadvertising

🌏 Happy Friday! It's been a busy week, here’s what the Ad Net Zero team have been up to...     How do we make every ad a sustainable ad? Matt Bourn, co-author of Sustainable Advertising, shares his insights in Toast series ‘Is Advertising Toast?’ Full interview here: https://lnkd.in/emTuRmcr    On Wednesday Alex d'Albertanson, Global Project Manager at Ad Net Zero, spoke alongside Felicity Stinton (Responsible Marketing Agency) at the DIMPACT Conference ‘Moving from Insight to Action on Digital Emissions’, A huge thank you to RELX for hosting this event and brilliant work from all the speakers👏    This week, we saw more great work on sustainability at ‘The IPA (Institute of Practitioners in Advertising) Business Growth Conference’ which shared the new report 'Agents For Change', pushing to make sustainability a part of every advertising agency's growth agenda. This was followed up by a brilliant panel, moderated by Tom Firth and featured Diageo, dentsu, Reckitt and ClientEarth. 🌱     We're thrilled to see that companies are already beginning to integrate the Global Media Sustainability Framework into their businesses. Congratulations to Greenbids - who's next? https://lnkd.in/er_mDTAA    📣Finally, UK Director Elle Chartres has been shortlisted for the category ‘Communication or Marketing Professional of the Year’ for BusinessGreen's UK Women in Green Business Awards 2024: https://lnkd.in/ehBPvpxY #sustainableadvertising #GlobalMediaSustainabilityFramework #Greenbusinessawards

Award-winning campaign created by EssenceMediacom for eBay and Vogue's London Fashion Week. "Twiggy Full Circle" is another brilliant example normalizing secondhand fashion and circularity, this time showing the original model years later with the same bag. Winner of the Super REGGIE winner at Association of National Advertisers Brand Masters REGGIE Gala, Bronze Cannes Lions International Festival of Creativity, @Shorty Awards Featurette or Behind the Scenes Video, and shortlisted for numerous others. #betterfutureshowcase #secondhandfashion #vintagesustainability