Understanding Digital Experience Analytics #experimentation #CX #CRO #analytics #digital
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I'm attending LEAP into London 2024! Join me to connect, learn and grow on 14th May at HERE@Outernet in London. #LEAPintoLDN brings together the teams who are transforming digital experiences, for a day of inspiring keynotes, expert-led training sessions, tech talks, networking, and a few surprises! Register now: https://lnkd.in/eg5yCSaJ and use LINKEDIN30 to get 30% off of your ticket. #leapintoldn @quantummetric
LEAP into London
app.ingo.me
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Short article on navigating the challenges surrounding #CRO
Navigating the Challenges of CRO
Robert Arwel Hughes Dip DigM on LinkedIn
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A short article on why brands should consider outsourcing #CRO to a specialist agency.
The Benefits of Outsourcing CRO to a Specialist Agency
Robert Arwel Hughes Dip DigM on LinkedIn
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Robert Arwel Hughes Dip DigM reposted this
Thanks to The Telegraph and Charlie Morgan for the vote of confidence & the updated coverage of our #projectreset progress - much appreciated! Plenty still to come in phase 2 ! Join Our Journey #lwfamily ❤️ Cai Griffiths Steven Shingler Will Taylor innDex Chestertons
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Sad news. But not surprising.
RIP Maxymiser https://lnkd.in/epVXuRXF Ahead of the game at points in the early days (personalisation, machine learning on customer behaviours and automated segmentation, raw data export so you could do your own analyses waaay back in 2010) but the lack of focus after the Oracle buy out (and frankly corner cutting) was palpable and ultimately fatal. Notably the personalisation lives on in IQ cloud (David) but its another vendor that drops any AB testing capability h/t Ellie Hughes as I'd missed this news
Customer Notification and FAQ: Oracle Maxymiser End-of-Life
community.oracle.com
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Great news! Another feather in LeanConvert’s cap!
We are thrilled to announce we have been awarded FullStory Solution Partner of the Year, EMEA! 🎉 This award signifies exceptional business performance and excellence in delivering @FullStory solutions. Together we’re empowering smart decisions and driving digital growth and transformation. Learn more here: https://lnkd.in/erJRhnkb #digitalexperience #productanalytics #partnership #partners #fullstorypartner
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Following a recent article about what to do next given the news around Google Optimize, here is a more detailed view on how to go about selecting a new #ABTesting and #personalisation platform. #experimentation
Selecting a new AB testing and personalisation platform
Robert Arwel Hughes Dip DigM on LinkedIn
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Now that we've heard that Google Optimize has a limited shelf life, we've put together a short guide around selecting a new #ABtesting tool. #experimentation
What to do now that Google Optimize is going away.
Robert Arwel Hughes Dip DigM on LinkedIn
Tribe Leader & Optimisation Consultant at LeanConvert
1yRobert Arwel Hughes Dip DigM in your experience what has been the biggest obstacle/the best way to moving companies from these more conventional web analytics tools such as Google Analytics or Adobe Analytics towards those more advanced digital experience analytics solutions such as Quantum Metric of FullStory? Or am I asking the entirely wrong question in that I assume that these tools are substitutes rather than complimentary?