Sad news. But not surprising.
RIP Maxymiser https://lnkd.in/epVXuRXF Ahead of the game at points in the early days (personalisation, machine learning on customer behaviours and automated segmentation, raw data export so you could do your own analyses waaay back in 2010) but the lack of focus after the Oracle buy out (and frankly corner cutting) was palpable and ultimately fatal. Notably the personalisation lives on in IQ cloud (David) but its another vendor that drops any AB testing capability h/t Ellie Hughes as I'd missed this news
