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Data collaborations are popping up more and more in conversations with advertisers and publishers, but what exactly are they? #datacollaborations In this piece by Kayleigh Barber, we speak to Jonathan Roberts of Dotdash Meredith, Kelly Andresen of Gannett | USA TODAY NETWORK, Seth Hargrave of Media Two, and Alex Reeder of Havas Media Network.
We're thrilled to announce that we've launched our 2024 Good Impressions program! Good Impressions is Dotdash Meredith's pro-bono media and marketing consultation program for BIPOC and LGBTQIA-owned businesses. Our mission is to help bridge the wealth and social gap for minority-owned small businesses. Representation is important to DDM — and we're putting our words into action. Through Good Impressions, we'll amplify diverse voices and empower small businesses. Winners will receive a $250K ad campaign and consultation along the way. Do you identify as BIPOC or LQBTQIA and have a small business or know someone who would be a great fit for the program? Apply Now: https://lnkd.in/eWPwHayK
Last week at Cannes Lions, our CEO Neil Vogel sat down with Axios' Sara Fischer to record an episode of The Rebooting podcast with Brian Morrissey. The group discussed AI, challenges of publishing, and the role of credible content. Listen here: https://lnkd.in/g54PbJkJ
Congrats to Leah Wyar Romito, President of Entertainment, Beauty & Style for being named one of Ad Age's Leading Women 2024! Leah is part of a class of women leading the charge for positive change in the industry and finding success in the process. She was recognized for leading our flagship Entertainment brands through a remarkable 2023 and continuing that success into the first half of 2024 - with even more to come. Congrats Leah! 🏆 🌟 Check out the full article here: https://lnkd.in/dxKgHkuB
Join us in congratulating Leah Wyar Romito, President of Entertainment, Beauty & Style, for being named to Chief's inaugural The New Era of Leadership Awards list. The awards program — powered by Chief, the largest network of executive women — recognize executive women and companies shaping the future of business. Leah was selected by a panel of esteemed judges as one of 125 exceptional executives defining this new era of leadership. Congrats to Leah and the Entertainment, Beauty & Style Groups for this well-deserved win! 🏆 See the full list of winners here: https://lnkd.in/e-jhcfNm
Real Simple partnered with Pinterest to launch its first-ever shoppable issue! The “Best & Brightest" issue spotlights over 120 game-changing products—tested first-hand by REAL SIMPLE editors—alongside brilliant ideas and amazing individuals who are making our world a better place. In a first-of-its-kind collaboration with Pinterest, the leading inspiration platform, each section of the magazine will feature QR codes that link to corresponding Pinterest boards, where users can instantly buy the products seen in the pages. Featuring celebrity cover star Busy Philipps, trusted product recommendations, and in-depth profiles on people making an impact, "Best & Brightest" is live at realsimple.com and on Pinterest's exclusive shoppable board (https://lnkd.in/eBKTMbut) and in REAL SIMPLE's June issue, available on newsstands on May 17.
ICYMI - Big news this week: we're incredibly excited to announce our partnership with OpenAI! This partnership will use DDM's content archive to develop new OpenAI products and improve our groundbreaking ad-targeting solution, D/Cipher. Check out the Axios article below for more:
BIG: Dotdash Meredith, one of the largest digital publishers in the country, has inked a licensing deal and strategic partnership with OpenAI — Deal includes licensing archive to train OpenAI algorithms and strategic partnership to develop new products — In a first for digital media, OpenAI says it will help Dotdash Meredith use AI tools to improve its ad-targeting solution D/Cipher — Why it matters: This is a big, bold move from CEO Neil Vogel, Jonathan Roberts, Meredith Worsham and team. Dotdash is reliant on advertising traffic from intent-based search queries. GenAI is expected to have a significant impact on publishers who rely on that type of traffic. DDM clearly believes this deal will help them get ahead of it. Story on Axios:
Tickets are on-sale now for the first-ever FOOD & WINE Classic in Charleston, taking place Sept 27-29, 2024. This inaugural event, presented by Explore Charleston, will bring together Food & Wine, Southern Living, and Travel + Leisure for a weekend of cooking demos from world-class chefs like Tyler Florence, Maneet Chauhan, Mike Lata and Andrew Zimmern, extensive wine and food tastings, local tours and excursions, and a traditional Southern tailgate event. Mark your calendars and get your tickets here: https://lnkd.in/eK_WT59y #fwclassicCHS
TCS Research and Innovation
2moExcellent PoV Digiday Whether we call it Data collaboration or DCRs we are solving for risks https://www.linkedin.com/posts/vparthasarathi_datacollaboration-firstpartydata-retailmedia-activity-7177652003957846016-X7rs And in this context PETs are primitives that can enable such collaborations https://www.linkedin.com/posts/vparthasarathi_datacleanrooms-rmn-datacleanrooms-activity-7185610477614313472-imKN