Media Two

Understanding the difference between an RFP (Request for Proposal) and an RFI (Request for Information) is key to getting the best proposals. Incomplete information in #mediabuying RFPs leads to speculation and missed opportunities for identifying the best partnerships. In this short read, our CEO Seth Hargrave breaks down the key components differentiating RFPs from RFIs. Check it out!

As the fan base for women's sports continues to grow, #advertisers are leaning into the opportunity to reach new audiences. In this piece by Digiday's Kayleigh Barber, our COO Charlotte Mercer discusses her take. Check it out!

Specialized #artificialintelligence is helping to innovate the #advertisingagency landscape faster than most realize. Our CEO, Seth Hargrave contributes his thoughts to this killer list of tools from the Forbes Agency Council. Take a look!

It's been said that you get out what you put in. This is so true in many use-cases, and #AI prompts are no different. Our CEO Seth Hargrave recently shared his thoughts on better prompt-writing with the Forbes Agency Council. See it here!

With H2 looming, #mediabuying agencies need to have a laser focus on protecting client #brands amidst a challenging news landscape. Digiday's Sara Guaglione spoke with our CEO Seth Hargrave about the recent shakeup at The Washington Post. Check it out!

When discussing optimization in #programmatic advertising, we’re not only referring to bid management, targeting tactics, or creative weighting. Properly managed Supply Path Optimization (SPO) can have an even greater impact on a campaign's return on ad spend (#ROAS). In this post about SPO, our CEO Seth Hargrave explains what it is and why it's important. Check it out!

As election season gears up, many factors will influence how #brands approach their #mediastrategy during this time. Rising costs and brand safety are primary factors to consider when planning, but being flexible and quick to pivot when needed is also key to success. Our CEO Seth Hargrave recently spoke with Digiday's Kayleigh Barber on the impact news publishers will see.

In spite of Google delaying cookie deprecation again, data collaborations are beginning to show signs of maturing tactical options for #advertisers to deploy in their #mediabuying. Our CEO, Seth Hargrave recently chatted with Digiday's Kayleigh Barber on the topic. Check it out!

In the ever-evolving landscape of #marketing and #advertising, understanding your client's history—both their past mistakes and their wins—is not just beneficial; it's essential. Every past decision, successful or otherwise, provides a wealth of information that can guide us towards more informed, empathetic, and strategic approaches. Our CEO Seth Hargrave shared his thoughts with the Forbes Agency Council. Read on!

Sound #marketing is a balancing act between data and experience. Thank you Jason Boyer for shedding light on what it should mean to be #datadriven in your #mediabuying.