The Marketing Bucket

This graphic shows quarterly advertising revenue (in billions of dollars) for four major platforms: Google Search, YouTube, Meta's Family of Apps (Facebook, Instagram, etc.), and Amazon Ads. [Read until the end to get actionable steps for your business]. Here are some insights and takeaways that could be helpful for small business owners: 1. Google Search Dominance: Google Search consistently generates the highest advertising revenue, showing its dominance in the digital advertising space. Small businesses should consider leveraging Google Ads for search campaigns, particularly if they want to capture high-intent users looking for specific services or products. 2. YouTube's Steady Growth: YouTube ads also show substantial and steady growth. This indicates the increasing value of video content in advertising. Small businesses should consider creating engaging video content and utilizing YouTube ads to reach a broader audience, especially for brand awareness and engagement campaigns. 3. Meta's Family of Apps: The Family of Apps, including Facebook and Instagram, shows strong and consistent advertising revenue, making it a crucial platform for social media advertising. Small businesses can benefit from targeted advertising on these platforms, using detailed demographic and interest-based targeting to reach potential customers. 4. Amazon Ads Increasing: Amazon's advertising revenue is also on the rise, reflecting the growing importance of e-commerce. Small businesses, particularly those in retail, could explore Amazon Ads to promote their products directly to shoppers on Amazon, potentially driving higher sales. 5. Platform Diversification: The data highlights the importance of diversifying ad spend across multiple platforms to maximize reach and effectiveness. Small businesses should not rely solely on one platform but should create a balanced strategy that includes search, social media, video, and e-commerce advertising. Even with smaller budgets and alternating platforms, diversification is key to sustained results. Not all platforms will perform where you expect all the time, so you need to be able to pivot! 6. Trend Monitoring: The quarterly results show how advertising revenue can fluctuate, suggesting that small businesses should continuously monitor trends and performance across different platforms to optimize their ad strategies. With continuous changes on these platforms and consumers' behaviors changing even faster, expecting one single advertising platform to provide high yielding results for ever could be very costly. By understanding these insights, small businesses can make informed decisions about where to allocate their advertising budgets to achieve the best return on investment. If you'd like our top 3 actionable steps that small business can take from this data, send us a message with your email and we'll share them with you.

Unlock the power of social media with a balanced content strategy! 🎯 Focus on three key pillars: 📚 Educational Content: Share tips, how-tos, and industry insights to build trust and authority. 🛍️ Promotional Content: Highlight your products or services, special offers, and customer testimonials to drive sales and engagement. 🎉 Entertainment Content: Keep your audience engaged with fun, lighthearted content like memes, stories, and challenges. By blending these types of content, you can keep your audience informed, engaged, and entertained! Ready to elevate your social media game? Visit www.themarketingbucket.net or DM us to get started! 🚀 #SocialMediaStrategy #ContentCreation #TheMarketingBucket

To boost or not to boost? This is an ongoing debate amongst marketers. With the new 30% fee for using Apple apps to boost, the debate becomes even more heated! Learn about the main differences between the two types of promoted content and how to determine which strategy is best for your business. Do you boost posts or prefer an Ads Manager campaign? https://lnkd.in/ebkAyXp5

Wondering about what the new changes to the algorithm will mean for your business and how to leverage it to obtain a positive impact on your business? You might find this Quick read interesting! https://lnkd.in/eMupDabB