The Marketing Bucket’s Post

Internet advertising has become increasingly popular over the years, and its popularity continues to grow due to several key factors- a) WIDESPREAD INTERNET ACCESS- The expansion of the internet has led to a global population that is more connected than ever before. With billions of people online, advertisers have access to a vast and diverse audience. b) COST-EFFECTIVE- Compared to traditional advertising channels like TV, radio, or print media, internet advertising often offers better cost-effectiveness. Advertisers can set budgets, track ROI, and adjust campaigns in real-time. c) MEASUREABLE RESULTS- Online advertising provides robust analytics and tracking tools that enable advertisers to measure the performance of their campaigns accurately. This data-driven approach allows for constant optimization and improvement. d) MOBILITY ACCESSIBILITY- The proliferation of smartphones and mobile devices has made it easier for advertisers to reach consumers wherever they are. Mobile advertising, including in-app ads and mobile-responsive websites, is a critical component of internet advertising. e) E-COMMERCE GROWTH- The rise of e-commerce platforms and online shopping has created new opportunities for internet advertising. Advertisers can directly connect with consumers who are actively searching for products and services. f) SOCIAL MEDIA PLATFORMS- Social media platforms like Facebook, Instagram, Twitter, and LinkedIn have become major players in internet advertising. These platforms offer highly targeted advertising options and a massive user base. g) SEARCH ENGINE ADVERTISING- Search engines like Google have developed powerful advertising platforms like Google Ads, which allow businesses to bid on keywords and display ads at the top of search results pages, ensuring visibility to users actively seeking information. h) VEDIO CONTENT- The popularity of online video platforms like YouTube has led to the growth of video advertising. Video ads can be engaging and effective in conveying messages. Overall, internet advertising has become an integral part of the marketing strategy for businesses and organizations of all sizes. Its popularity is expected to continue to rise as technology evolves, providing new opportunities and innovations in the field of online advertising. However, it's worth noting that internet advertising also faces challenges related to privacy concerns, ad-blocking, and the need for responsible advertising practices. #Seecog softwares

In today's digital age, advertising on the internet has become a crucial part of any successful marketing strategy. With the increasing number of people using the internet to search for products and services, businesses have realized the potential of online advertising to reach a wider audience. Internet advertising offers several benefits that traditional forms of advertising cannot match. Firstly, it is cost-effective. Unlike print or television ads, online advertising allows businesses to target specific audiences based on demographics, interests, and behaviors. This means that businesses can reach their desired audience without wasting money on irrelevant ads. Secondly, online advertising is measurable. With the help of analytics tools, businesses can track the performance of their ads and measure the return on investment (ROI). This allows them to optimize their campaigns and make data-driven decisions. Thirdly, online advertising is flexible. Ads can be easily created, modified, and launched in a matter of minutes. This allows businesses to respond quickly to market changes and adjust their campaigns accordingly. Finally, online advertising is convenient. People spend a significant amount of time online, which makes it easier for businesses to reach them where they are. This convenience also extends to the user experience as online ads are often less intrusive than traditional ads, making them less likely to be ignored or skipped over. Advertising on the internet offers numerous benefits that make it an attractive option for businesses looking to reach their target audience in a cost-effective, measurable, flexible, and convenient way. As more people continue to spend time online, it is clear that internet advertising will continue to grow in popularity and importance for businesses looking to succeed in today's digital world.

Introduction Online advertising has become an integral part of our digital lives, shaping the way businesses promote their products and services. It encompasses a wide range of strategies, from display ads and social media campaigns to search engine marketing and email marketing. In this article, we will delve into what online advertising is and explore its advantages and disadvantages. What is Online Advertising? Online advertising, also known as digital advertising or internet advertising, refers to the practice of promoting products, services, or brands using various digital channels and platforms on the internet. These channels include websites, social media platforms, search engines, email, and mobile apps. Online advertising has gained prominence due to the increasing use of the internet and the prevalence of smartphones and other digital devices. The Pros of Online Advertising 1. Targeted Audience: One of the most significant advantages of online advertising is its ability to reach a highly targeted audience. Advertisers can use various targeting parameters, such as demographics, location, interests, and online behavior, to ensure their ads are shown to the right people at the right time. 2. Cost-Effective: Online advertising can be cost-effective, especially when compared to traditional advertising methods like TV or print. Advertisers can set specific budgets and bid amounts, making it accessible to businesses of all sizes. 3. Measurable Results: Digital advertising provides extensive data and analytics tools, enabling advertisers to track and measure the performance of their campaigns in real-time. This data helps businesses make data-driven decisions and optimize their advertising strategies for better results. 4. Flexibility and Customization: Online advertising offers flexibility in terms of ad formats and creative content. Advertisers can create dynamic, interactive ads that engage users effectively. They can also adjust campaigns on the fly, making it easier to adapt to changing market conditions. The Cons of Online Advertising 1. Ad Blockers: Many internet users employ ad blockers to avoid online ads altogether, reducing the effectiveness of digital advertising efforts. 2. Ad Fatigue: Overexposure to online ads can lead to ad fatigue, where users become desensitized to advertising messages, causing a decline in engagement and click-through rates. 3. Privacy Concerns: The collection of user data for targeting purposes has raised privacy concerns. Some users may be uncomfortable with the level of data tracking involved in online advertising. 4. Competition and Saturation: The online advertising space is highly competitive, making it challenging for businesses to stand out amidst the noise. This competition can also drive up advertising costs.

I developed Result Base Advertising more than 15 years ago. And if you have a Digital Media Company or run Ads on your company websites Result Base Advertising is something your company needs to learn! Let me change that, MUST LEARN! Reaching a consumer is no longer enough, sales must now be a part of the equation, this is how a Digital Media company can demand top dollar. But first a Digital Media Company needs to find an outside source that can drive their advertisers, Sales. It’s a twostep process that a Media Company must make sure their own client cannot go around them! This is why I like working in the background, it removes this behavior from the equation. And trust me, I had more than three hundred companies try to cut the company that brought me to the table, try to directly enter into agreement with Moviegazoo once they learned their sales was being generated by us. Why is Result Base Advertising, the future? When you add Sales to the Equation you can charge an Advertiser three time as much! And no matter what you charge them it will still be cheaper than what they would normally spend on a traditional ad campaign. More important even when an Advertiser can reach the target audience there’s no guarantee that it’s going to lead to a Sales. 96% of young consumers fully understand marketing 101, and they are trying to reach the same audience as an Advertisers. If you sell any type of product, you are no longer competing against a company but the consumers you are trying to reach. Everyone is trying to be a Brand, and by knowing how Result Base Advertising and Social Retailing works it give a company a one, two punch to cut through the noise and place their products in front of consumers at the right time, when they are in BUY MODE! There are a lot of companies that never heard of Moviegazoo, but we have been working in the background for more than 25 years, building a global network of people. And every company we have ever worked with LOVE US FOR ONE REASON, SALES! We are their dirty little secret and with more than 1.6 billion users we are able to drive a company sale in a non-traditional way. By learning how to work in the background, it allowed us to create new ways for our clients to engage with our members, ON THEIR TERMS. Because Forced Advertising Don’t Work! Knowing when a consumer is seeking to buy the type of product you sell will increase your sales rate, and allow you to sell not just one product, but a host of products whenever a consumer is in BUY MODE! So, find an Outside Source that can drive your company, sales. And always remember at the end of the day, THE ONLY THING THAT MATTERS IS, SALES! #nytimes #washingtonpost #vogue #socialmedia #sales #salesadvice #digitalmedia #ceos #cfos #seo #investor #pif #ipo #saudiarabiaholdingCo #dubai #pifsaudi #privateequity #mergersandacquisitions #ma #ai #toyotaventures #gmventures #googleventures #capitalg #bmwiventures #a16z #aramcoventures #porscheventures #airbusventures

Introducing ad-bot.world: Unleash the Power of AI for Unparalleled Advertising Success! Are you tired of pouring your advertising budget into campaigns that fall flat? Want to reach your target audience with laser-like precision and turn them into loyal customers? Look no further than ad-bot.world, the game-changing advertising platform that harnesses the revolutionary potential of artificial intelligence. What sets ad-bot.world apart from the rest? It's all about targeted precision. Our cutting-edge AI algorithms dive deep into user data, demographics, and consumer behavior like never before. Say goodbye to spraying advertisements to the masses and hello to reaching the right people at the right time. Seamlessly connect with your ideal audience who are more likely to be interested in what you have to offer, boosting your chances of success and eliminating wasted ad spend. But we don't stop there. ad-bot.world goes beyond targeting capabilities by offering you unparalleled insights and analytics. Our comprehensive tracking tools provide you with a real-time pulse on your campaigns' performance. Dive into click-through rates, conversion rates, and engagement metrics - all at your fingertips. Harness the power of data to fuel your advertising strategies, optimize your campaigns, and make data-driven decisions that put you ahead of the competition. And it's not just about the advertisers - ad-bot.world places equal emphasis on delivering a superior user experience. No more intrusive and irrelevant ads cluttering up their online experience. Through our AI-driven technology, we deliver personalized advertisements that align with users' interests, preferences, and browsing behavior. By providing meaningful and relevant ads, we enhance customer engagement, boost brand affinity, and drive conversions - a win-win for advertisers and consumers alike. Concerned about privacy and data security? Rest assured. With ad-bot.world, user privacy is paramount. We adhere to strict data protection regulations and provide users with clear options for opting out of targeted ads if they choose to do so. Transparency and trust are central to our platform, ensuring that users feel in control of their data at all times. Don't settle for mediocrity in your advertising efforts. Join for FREE the ad-bot.world revolution and unlock unprecedented advertising success. With our innovative blend of AI, targeted precision, and robust analytics, we empower advertisers like you to achieve extraordinary results. Elevate your advertising game with ad-bot.world Experience the transformative power of AI-driven advertising. Your success is just a few clicks away.

In today's digital age, online advertising plays a crucial role in the success of local businesses. Among the various advertising platforms available, Google Ads is a powerful tool for effectively reaching local customers. Let's explore the numerous benefits it offers. >>Reach a Local Audience Google Ads enables businesses to target specific geographical areas, allowing them to reach local customers who are more likely to convert. By tailoring your campaigns to specific locations, you can focus your advertising efforts where they matter most, maximizing your chances of success. >>Cost-Effectiveness One significant advantage of Google Ads for local businesses is its cost-effectiveness. Unlike traditional advertising methods, Google Ads allows you to set your budget and pay only when users click on your ads. This flexibility ensures that you can allocate your resources efficiently and get the most out of your advertising investment. >>Increase Brand Visibility With Google Ads, local businesses can significantly boost their brand visibility. You can showcase your brand to a wide audience through various ad formats, such as text ads, display ads, and video ads. This increased exposure can lead to greater brand recognition and attract more potential customers to your business. >>Targeted Advertising Google Ads provides robust targeting options, allowing you to focus your campaigns on specific demographics, interests, and keywords. By honing in on your target audience, you can ensure that your ads reach the right customers who are most likely to be interested in your products or services. >>Measurable Results and ROI One of the key advantages of using Google Ads is its ability to track and measure ad performance. This means you can easily monitor your campaigns' effectiveness, identify improvement areas, and make data-driven decisions. By analyzing metrics such as click-through rates, conversions, and ROI, local businesses can refine their strategies and achieve better results. >>Retargeting and Remarketing Retargeting and remarketing allow local businesses to reconnect with users who have previously shown interest in their products or services. By displaying ads to these users as they browse other websites or search on Google, you can stay top-of-mind and increase the chances of converting them into customers. >>Mobile Advertising and Local Search With the rise in mobile device usage, mobile advertising has become increasingly important for local businesses. Google Ads allows you to target mobile users specifically and leverage local search queries, ensuring that your business appears prominently when potential customers search for relevant products or services on their mobile devices. >>At The End Google Ads helps local businesses reach their target audience, increase brand visibility, and achieve measurable results. It is a powerful platform that can help businesses gain a competitive edge in today's digital landscape. #googleads #localbusi

Digital advertising has become an essential part of modern-day business strategies. With the increasing use of digital devices and the rise of social media, online advertising has become a cost-effective and targeted way to reach potential customers. Here are some reasons why digital advertising is important for businesses: 1. Targeted Advertising: Digital advertising allows businesses to target specific audiences based on demographics, interests, behaviors, and locations. This ensures that ads are shown to people who are most likely to be interested in a product or service, resulting in higher conversion rates and lower costs per acquisition. 2. Measurable Results: Digital advertising provides detailed analytics and insights into ad performance, allowing businesses to track the success of their campaigns and make data-driven decisions. This helps businesses to optimize campaigns for better results and ROI. 3. Cost-Effective: Digital advertising is generally less expensive than traditional advertising methods such as print or TV ads. Additionally, digital ads can be paused or stopped at any time, making it easier for businesses to manage their budgets and avoid overspending. 4. Flexibility: Digital advertising offers a wide range of ad formats, including display ads, video ads, social media ads, and search ads. This allows businesses to choose the format that best suits their needs and goals. 5. Global Reach: Digital advertising allows businesses to reach audiences around the world, regardless of their location. This makes it an ideal choice for businesses looking to expand their customer base and grow internationally. Overall, digital advertising is a powerful tool for businesses looking to reach their target audiences, measure results, and optimize their marketing spend. As digital devices and social media continue to dominate the way people consume content, digital advertising is likely to become an even more critical component of business strategies in the future.

Google's advertising platforms, specifically Google Ads, have demonstrated significant growth and effectiveness in 2023. Here are the key takeaways: 💰 Revenue Metrics: In just the first two quarters of 2023, Google Ads amassed an impressive revenue of $112.69 billion. To put this in perspective, Google Ads' revenues for the entire years of 2021 and 2022 were $2209.49 billion and $224.47 billion, respectively. 🕸 Network Distinctions: Google Display Network's expansive reach extends to 35 million platforms, including YouTube and Gmail, reaching 90% of online consumers. Contrasting conversion rates show the Google Search Network at 17%, and the Display Network at a notable 46%. 🛒 Shopping Stats: Google Shopping ads, a vital tool for online retailers, exhibit an average conversion rate of 1.91%. Furthermore, 76.45% of retail ad expenditure is directed towards Google Shopping Ads, emphasizing their significance. 📲 Mobile's Ascendancy: The data underscores the dominance of mobile advertising. An overwhelming 95% of Google's paid clicks come from mobile, and 61.9% of total Google ad clicks are on mobile devices. This data underscores the increasing importance of optimizing for mobile platforms. 🗣 Consumer Influence & Behavior: Ads significantly impact user behavior. With 90% of consumers stating ads shape their buying choices, and 59% relying on online searches for recommendations, the value of targeted advertising is evide 🕸 nt. Interestingly, 50% of users cannot differentiate between paid ads and organic listings, emphasizing the subtle power of ads. 💲ROI & Budgeting: Businesses are not just spending blindly; there's a substantial ROI. An $8 profit for every $1 invested in Google Ads underscores its value proposition. And for those pondering budgets, small to midsize businesses are typically allocating between $9,000 to $10,000 for their ad campaigns, a testament to their trust in the platform's effectiveness. 🖼 Ad Preferences & Click Drivers: Text ads are dominant in preference, capturing 55% of user interest. Additionally, 33% of users are motivated to click on Google ads when they believe it directly answers their queries, and 26% click due to the mention of familiar brands. Read the full analysis at @ Tech Report - https://lnkd.in/gJZ89H4W

The biggest money-losing mistake we see when auditing Meta advertising accounts: Recklessly investing on advertising to existing customers. Why is this a problem? Marketing to existing customers is one of the lowest hanging fruits to drive revenue when advertising on Facebook/Instagram (or any other channel). Therefore the high ROAS you see upfront can be extremely misleading. Think about it. Existing customers have experience with your product/service already. Their likelihood to buy again is either unprompted or prompted via marginal cost channels like email/SMS. Ads commonly have little to no impact on their decision. But that’s not what Facebook Ads reporting says to the naked eye. In fact when we first started Disruptive Digital we inherited a client who was in this exact situation. Their previous agency kept telling them how great of a job they were doing according to the strong ROAS in Facebook’s Ad reporting. We came onboard and decided to run a test. Shutting off ads for half of their existing customers, and keeping ads running for the other half of their existing customers. What happened next was astonishing. Facebook reported a 4X ROAS for the client. But the sales numbers only saw 7% more revenue generated to the audience we advertised to, compared to the audience that we didn’t. Our 4X ROAS was actually a 0.4X ROAS! So a pathetic incremental $0.40 on every dollar we spent advertising to existing customers. The client was shocked. The performance they always thought was strong, was actually a money-loser. Does this mean you should completely stop advertising to existing customers? No. There are still a number of benefits to running ads to existing customers: - Some people need to be hit with multiple reminders to buy again.   - Some people don’t read their emails and need to be reached in a different medium like Facebook or Instagram. A recent Meta Ad product opportunity is to experiment with the existing customer budget cap setting in ASC. This allows you to still prioritize new customer acquisition at scale without potentially completely sacrificing incremental sales from existing customers. Beyond that, consider the following tactics to ensure you’re driving incremental and not duplicative impact: - Separate campaigns by new versus existing customers based on targeting exclusions - Monitor frequency: aim for 1-2 per user per week, consider decreasing your budget if it's significantly above this - Monitor view based conversions: a large percentage of 1-day view or low percentage of 1-day click is a telltale sign that credit is being taken from other sales channels - Limit your audience to people who are harder to reach on email/SMS: e.g. non-email openers #facebookads #facebookmarketing #facebookadvertising #facebookforbusiness #instagrammarketing #instagramads #facebook #meta #metaads #ecommerce #socialmedia #socialmediamarketing

Why will Google advertise on YouTube? Google advertises on YouTube for several reasons: Revenue Generation: Google owns YouTube, and advertising is a primary revenue source for the platform. Advertisements on YouTube engender substantial income for Google, availing to fortify the site's operations and content engenderers who share in the advertising revenue. Promotion of Google Products and Accommodations: Google uses YouTube as a platform to promote its own products and accommodations. For example, they may advertise Google Search, Google Workspace, Android, Google Cloud, and other Google-branded products. These ads avail raise vigilance and drive adoption of Google's offerings. Advertisers and Agencies: Google is a major player in the online advertising industry through its advertising platform, Google Ads. By advertising on YouTube, Google can showcase the efficacy and reach of its advertising products to advertisers, agencies, and businesses. This accommodates as a demonstration of what's possible when utilizing Google Ads to target concrete demographics and intrigues on YouTube. Data and Analytics: Google amasses an astronomical quantity of data on utilizer demeanor and predilections on YouTube. This data is valuable for advertisers looking to target categorical audiences. Google can demonstrate the capabilities of its data and analytics implements to potential advertisers by utilizing YouTube as a showcase. Cross-Promotion: Google can utilize YouTube to cross-promote its sundry accommodations. For example, they might run ads for Google Maps on YouTube to inspirit users to download and utilize the app. Utilizer Engagement: YouTube has a massive utilizer base, and advertising on the platform provides Google with an opportunity to engage with a broad audience. By promoting engaging and pertinent content, Google can build brand cognizance and foster utilizer engagement. Competing with Other Platforms: Google competes with other tech giants like Facebook and Amazon, both of which have their own video advertising platforms. By advertising on YouTube, Google can maintain and expand its portion of the digital advertising market, where video advertising is a paramount segment. In summary, Google advertises on YouTube to engender revenue, promote its own products and accommodations, magnetize advertisers to its advertising platforms, showcase its data and analytics capabilities, cross-promote its accommodations, engage with a sizably voluminous utilizer base, and compete in the online advertising industry.