For the span of the #generativeAI hype cycle, brands and agencies have been eager to invest in AI tools to do everything from creating workflow efficiencies to drumming up press coverage. A less exciting part of the AI picture, though, is the prospect of AI-generated or altered content being labeled as such. A lot of the industry hype around generative AI is the potential for the technology to make marketers’ jobs easier, faster and more efficient. In what feels like a flash, tools of all kinds, from Google’s search function to Firefly in Adobe, have embedded some type of AI. But as more images touched by AI, in which a person has a suspicious amount of fingers, for example, appear on social media, tech giants are setting up some guardrails before things get too out of control.
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Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
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Employees at Digiday
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James O'Brien
President, Custom, Digiday Media | Editor & Writer | Musician & Filmmaker | Podcast Host
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Andrew Carlin
Vice President of Sales | Digiday Media (Growth Team)
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Gabe Gordon
Reach Agency CEO I Agency of the Year (Ad Age, Shorty’s, Streamy's, Digiday)
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President, Events @ Digiday | Monetizing Events, Building Events Businesses, Field Marketing, Event Marketing, Proving ROI from Experiential
Updates
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It’s been a little over a week since the latest twist in Google’s seemingly never ending plan for third-party cookies in Chrome. Since then, execs there have been in full-on damage control mode, trying to soothe everyone’s nerves, both publicly and behind the scenes. The reason for all this fuss is that ad execs are still fuming over that surprise twist. After years of expecting Google to ditch third-party cookies in Chrome, advertisers found out it wouldn’t be that simple. Instead, Chrome users get to decide if they want to be tracked by those cookies. It was a harsh reminder that they have to dance to Google’s tune.
Google assures ad execs of revised third-party cookie controls but timeline is uncertain
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After weeks of speculation, Outbrain has confirmed its purchase today of Teads in a deal valuing the acquisition target at just north of $1 billion, denoting a significant episode in the latest revival of mergers and acquisitions in the ad tech sector. Read more from Ronan Shields and Kayleigh Barber:
Outbrain confirms Teads purchase in a $1 billion deal
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Join us at the Digiday Publishing Summit from September 23-25 to connect with industry leaders from Forbes, CNN, The New York Post and more and secure months’ worth of meetings over just three days. Prices on passes rise after August 12. https://buff.ly/3S1ZvXb
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Publishers’ cookiepocalypse preparedness plans are still intact, despite Google’s announcement last week that the tech behemoth would not be removing third-party cookies completely from its Chrome browser after all. In fact, 11 publishing execs told Digiday that they would be maintaining or increasing their tests of cookieless targeting alternatives, including Google’s Privacy Sandbox, as a result of the announcement.
Why Google's cookie deprecation reversal isn't actually a reprieve for publishers
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A new report from Microsoft highlighted key challenges, opportunities and urgencies that come with protecting people from the dangers of AI-generated content. On Tuesday, the company released new research about efforts to prevent harmful generative AI such as election-related misinformation and deepfake content. The 50-page white paper also sheds more light on people’s exposure to various types of AI misuse, their ability to identify synthetic content, and growing concerns about issues like financial scams and explicit content. The paper also offers suggestions for policy makers to consider as lawmakers look to craft new regulations around AI-generated text, images, video and audio.
Microsoft report highlights AI efforts around election misinformation and harmful deepfakes
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In our Building an Omnichannel Lifestyle Brand with Jackie Aina and Denis Asamoah session, Lexy Lebsack chats with Aina and Asamoah about the challenges and triumphs of building a lifestyle empire. #GlossyBeautyPop
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The idea of growth as a service sounds a bit obvious, but there’s an agency out there pursuing it as a mission of sorts — connecting all sales and marketing aspects of clients to deliver them cohesive results across the board. JumpCrew is a Nashville-based B2B focused marketing agency that aims to streamline all the various needs a business may look for when trying to boost its goals, and filling in for what it sees as a shortage of ad-tech solutions.
How JumpCrew sells B2B companies on its concept of growth as a service
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While it may seem like interest in augmented reality and virtual reality has faded into the background as artificial intelligence takes over, experts say #AI can actually enhance those efforts in terms of personalization and measurement. Although AR/VR and AI technologies may be on different maturity stages of the Gartner hype cycle, it is likelier that they “elevate the value of each other, rather than compete in any way,” said Michael Kania, associate vp of marketing at Kepler. #AR #VR In this piece by Antoinette S., we speak to Dan Gardner of Code and Theory, Eric Lee of Left Field Labs, and Abdalla Atalla of Cuker.
Why AR and VR are not going away, as AI advances personalization, measurement
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The path to third party cookie extinction might have taken a surprising turn last week, but advertisers are still pursuing cookie-less experiments in targeting audiences. A recent — and unusual — approach to audience targeting from Toyota Motor Corporation is one example. The automaker has been working with weather service AccuWeather, placing bespoke display units within the service’s website, mobile website and app that trigger only when certain weather conditions in select U.S. zip codes occur. In this piece by Sam Bradley, we speak to Bill McGarry, Ann Dragovits, Jamie MacEwan of Enders Analysis, and Tom Scott of Saatchi & Saatchi.
Toyota's weather media activation shows brands' focus on testing cookie-less targeting, despite Google's reversal
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