Kepler

Head of Business Development Gareth Neville brings an innovative growth mindset and infectious energy to Kepler. Get to know Gareth in this week's Employee Spotlight.

With a single blog post on Monday, Google has wiped out four years of development, debate and drama about the death of cookies. But has that time been wasted? ''Omnichannel digital effectiveness advertisers must continue to invest in future-proofing their ad infrastructure'' says Jonathan D'Souza-Rauto, our Biddable Product Lead who commented on this article in Performance Marketing World. Read the full article here: https://hubs.ly/Q02HWXHw0

Our individual growth stipends lead to talented and versatile Kepler employees on our client teams. Degree programs, language tutorials, and books: these are just a few of the items our individual growth stipends cover. https://hubs.ly/Q02HS-b50

After more than five years of discussion, Google has announced that it will no longer deprecate third-party cookies. Instead, consumers will be given the option to make an informed choice to opt out. The new consumer-led approach to tracking on Chrome will be an exciting evolution. However, to drive omnichannel digital effectiveness, advertisers must continue to invest in future-proofing their ad infrastructure, activation, and measurement, regardless of the future state of third-party cookies and the privacy sandbox. We are eager to follow additional announcements from Google in the coming weeks to gain an even better understanding of the impacts.

In addition to best-in-class PTO and routine holidays, Kepler's US employees get 13 days off, ranging from wellness days, summer Fridays, volunteer days, and more.

At Kepler, we are proud to offer Individual Growth Stipends that empower our employees to pursue both professional excellence and personal fulfillment. By investing in education and personal development, we are building a stronger, more innovative company where every team member has the opportunity to thrive. https://hubs.ly/Q02HrgFt0

Associate Vice President, Carolina Calero Sanchez is an exceptional leader and support system for our Campaign Operations Team. Get to know Carolina in this week's Employee Spotlight.

'A promising comeback' says Nick Graham, our Senior Consultant in the UK commented on the latest IPA Bellwether report in Campaign UK. Read the full article here: https://hubs.ly/Q02HcPw10

''With both parties having worked closely together in the past, this should be a relatively seamless transition that gives Skydance a foothold into the streaming wars. For Paramount, the main advantage will be the high-quality productions that Skydance will bring, giving advertisers access to more premium content than before.'' says Séamus Brennan Brennan, our Associate Account Director, Partnerships and Strategy who commented on this article by Performance Marketing World. Read the full article here: https://hubs.ly/Q02H6Q_f0

Nick Graham, our senior consultant in the UK commented on the latest Bellwether report in this article in The Drum. Nick points to a recent ONS survey that found UK adults reported an 8 percentage point cost of living increase from Q1 to Q2 2024. In light of this data, Graham says: “Sustainable, long-term growth in the category appears to be a certainty, although whether we realize the full potential of the growth outlined for the rest of the year is another question.” Read the full article here: https://hubs.ly/Q02H6l6m0