ZEROFRICTIONFUTUREAUTO
BUSINESSES ARE ALWAYS PROMISING THINGS ‘NOW’.
But none of these actually mean now — they’re merely the beginning of a tedious consumer journey.
FRICTION AFFECTS AUTOMOTIVE BUSINESSES IN MORE WAYS THAN YOU THINK.
More than 50 friction points identified across the auto consumer journey in the US, from discovery to purchase and ownership.
Source: “US Auto Consumer Journey Analysis” by Boston Consulting Group (in partnership with and commissioned by Facebook IQ), Aug 2019.
70% of people surveyed who plan to purchase in the next three months agree that buying a vehicle is stressful
Source: “Car Purchasing Process, US” by Mintel, Jul 2019.
Car shoppers in the US spend nearly 40 minutes idle at a dealership during the purchase process
Source: “Car Buyer Journey 2018” by Cox Automotive.
70% of consumers say technology has made it easier than ever to take their business elsewhere.
Source: “Consumer Experience in the Retail Renaissance” by Salesforce and Deloitte Digital, Apr 2018.
ZEROFRICTIONSOLUTIONSby Facebook
Taking your first steps towards a Zero Friction Future can be easy if you know where to start. The following resources from Facebook can help you get started.
Zero Friction Solutions Guide
Learn how to reduce friction at every stage of your auto consumer journey with Facebook’s family of apps and services.
Facebook Blueprint
Master the use of friction-removing solutions from the Facebook family of apps to start creating seamless experiences for your customers.
Marketing Insights and Tips
Read more auto consumer insights and tips on implementing zero friction solutions in your business.