Playbooks & Tools

ANA's E-commerce Quick Win package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of the way when activating and growing ecommerce at your company.

Use this cheat sheet to learn about marketing's role in e-commerce and how to overcome common pitfalls.

Use this checklist to help you take a systematic approach to activating and growing e-commerce at your company.

Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.

Use this step-by-step playbook and set of 28 premium tools and templates to develop an approach to agency selection, management, and evaluation.

Use this step-by-step playbook and set of premium tools and templates to develop an Agile Marketing plan that supports your company’s goals and objectives.

Follow this simple, step-by-step playbook to create an effective blogging plan and produce engaging content to support your marketing goals.

Use this set of 30 premium tools and templates to deepen your understanding of brand activation.

Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.

Follow this simple, step-by-step playbook to implement a CRM program that engages your customers, generates sales, and provides accurate reporting for your executives.

Follow this simple, step-by-step playbook to create an effective Customer Engagement plan that will help you to improve how customers engage with your company and to enable your organization with a customer-centric approach to drive revenue.

Follow this simple, step-by-step playbook to develop and implement a demand generation strategy that provides a steady flow of qualified, engaged leads for your sales team.

Use this step-by-step playbook and set of 21 premium tools and templates to create a comprehensive event marketing plan.

Use this step-by-step planning methodology and set of premium tools and templates to create a streamlined approach to influencer marketing campaign execution and measurement.

Use this step-by-step playbook and set of 46 premium tools and templates to create a comprehensive lead generation plan.

Use this step-by-step planning playbook and set of 31 premium tools and templates to create a comprehensive market research process, report, and presentation.

Use this step-by-step playbook and set of 33 premium tools and templates to create a comprehensive marketing communications plan.

Use this collection of tools to counter the impact of disruptive forces on marketing.

This toolkit for optimizing marketing organizational structures includes a checklist, how-to guide, and job descriptions for must-have marketing roles.

Use this step-by-step planning playbook and set of 23 premium tools and templates to create a comprehensive strategic marketing plan.