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Marketing News Quiz for July 27, 2024
Marketing News Quiz July 27, 2024In this week's marketing news quiz: A study on retail media networks, Kamala Harris's trendy presidential campaign, unexpected updates on Google's deprecation of cookies, and more.
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How to Close the Growing 'Consumption Gap'
B2B July 26, 2024The time between when a piece of content is requested and the moment it is actually opened — called the "consumption gap" — is getting longer, according to a recent study. However, there are several remedies to shrink the gap, ranging from creating the kind of content that will help prospects do their jobs better to modeling on-demand webinars on live events.
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Turning a Cultural Phenomenon Into a Market-Leading Brand
B2C July 24, 2024Lena Lewis of Mark Anthony Brands shares how White Claw uses cultural events and trends to connect with consumers and maintain its position as the hard seltzer market leader.
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Marketing News Quiz for July 20, 2024
Marketing News Quiz July 20, 2024In this week's marketing news quiz: Elon Musk's latest feud with advertisers, Reddit's efforts to win over brands, the ANA's newest set of guidelines, and more.
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Advertising Ethics in the Age of AI
B2C July 19, 2024Committing to ethical data and marketing practices can earn consumer trust — a commodity that's in short supply. The ANA's newly released Ethics Code of Marketing provides principles, best practices, and resources for making ethical decisions across six areas of marketing and advertising, including data privacy and artificial intelligence.
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Reddit Is Eager to Boost Its Stock with Brand Advertisers
B2C July 17, 2024Reddit has grown up. The 19-year-old social media platform has tamed its sometimes tumultuous, often passionate communities, enabling the company to broaden its reach with advertisers and promote its brand safety efforts.
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Building a Thriving In-House Agency Environment
Partner Content July 16, 2024Often, corporate purpose and values define what a company prioritizes, but the company's culture stems from its employees' attitudes, behaviors, and interactions. When it comes to culture, it's not about talking the talk but walking the walk.
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Marketing News Quiz for July 13, 2024
Marketing News Quiz July 13, 2024In this week's marketing news quiz: A leisurely experience from Taco Bell, how changing technology will affect the U.S. presidential election, the app of a quick-service restaurant assisting Houstonians, and more.
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Will There Be a Next Generation of Marketers?
B2C July 12, 2024Most CMOs plan to hire new workers this year, according to a recent study. But the hiring smacks up against a growing number of traditional, junior-level jobs growing obsolete due to automation. If there's to be a new generation of marketers, the onus is on managers to offer training that accounts for marketing's AI transformation.
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How to Score Big with Youth Sports Parents
Partner Content July 11, 2024TeamSnap data shows youth sports parents are looking for brands that are cost effective. When it comes to snack preferences and choosing the right half-time crunch or post-game pick-me-up, the parents TeamSnap surveyed say they would choose price over quality.
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AI Draws New Opportunities for Advertising Design
B2C July 10, 2024Generative artificial intelligence (AI) is rapidly changing how marketers conceptualize, craft, and distribute advertising creative. But as they integrate AI with their ad design, marketers need to be aware of several potential stumbling blocks.
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Lenovo Leans on AI to Amplify a Key Message
B2B July 8, 2024Lenovo recruited award-winning actor and entrepreneur Queen Latifah to be the face of a marketing campaign supporting women- and minority-owned businesses, with assistance from generative artificial intelligence.
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Can Your Job Survive an Ad Tax?
B2C July 3, 2024With many tax reforms set to expire after 2025, policymakers will feel the pressure to keep individual tax rates down while finding new sources of government revenue, but taxes on advertising could have a devastating impact for marketers.
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Little Guys Making a Big Impact
Social Impact July 1, 2024Through sustainable business practices, nonprofit partnerships, and community involvement, three small, determined outdoor apparel companies in New Hampshire — Minus33, Burgeon Outdoor, and Terracea — are staking their claim in a robust and competitive market.
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Marketing Quiz, Pride Month Edition
Marketing News Quiz June 29, 2024Test your knowledge of some ads that celebrate Pride Month and the LGBTQ+ community in this week's quiz.
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Brands Dial Up Their SMS Marketing Efforts
B2C June 28, 2024The level of real-time personalization and immediacy has made SMS marketing an increasingly important marketing tool for more and more brands. But as companies ramp up their investments in SMS marketing, they have to make sure to avoid a one-size-fits-all approach when targeting consumers and be cognizant of new regulations for the channel.
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Making the Most of Live TV Advertising in a Streaming World
Partner Content June 27, 2024As more events move to streaming and as programmatic adoption increases, there is opportunity for advertisers to make their message heard during live events.
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Conservation Fundraising Meets the Era of AI
Social Impact June 24, 2024Though the fundraising environment is challenging for nonprofits, many environmental organizations have embraced new strategies and tools that help them forge the strong donor relationships necessary to bring in funds to pursue their important work.
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Marketing News Quiz for June 22, 2024
Marketing News Quiz June 22, 2024In this week's marketing news quiz: Ben & Jerry's latest campaign, Meta releases a new AI-powered feature for businesses, a dragon appears on a classic New York City landmark, and more.
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Google Delayed the Demise of Cookies. Again. Now What?
B2C June 21, 2024Google's latest delay to shut down third-party cookies until 2025 presents another reprieve for marketers who are scrambling to develop fresh data strategies. One hurdle is whether companies will be able to dismantle their silos and share more first-party data across the organization.
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