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Search returned: 3027 document(s).
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How the Industry Is Reacting to Google’s Latest Cookie Bombshell
Pulse July 26, 2024After years of deliberation, numerous extended deadlines, and a handful of shelved solutions, Google has announced that it won’t be killing the cookie after all. The U-turn comes a number of months after the deadline was once again extended, this time in response to concerns from the U.K. Competition and Markets Authority (CMA).
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A CMO’s Guide to Unlocking the Potential of Human-Centered AI
Leading Edge July 25, 2024As digital experiences continue to influence how brands interact with consumers, paradoxically, human experiences are more critical than ever to building the strong emotional connections required to secure purchase and loyalty.
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AI and B2B Marketing
ASK Answers July 25, 2024How are B2B marketers utilizing artificial intelligence in their marketing efforts?
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Retail Media Networks: Optimism Tempered with Caution
Research Reports July 24, 2024While retail media networks (RMNs) have been around for well over a decade, they have really come into their own over the past few years. This ANA report concludes that, “Retail media networks have a measurement issue...and therefore better measurement of RMNs is clearly required.”
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Cassandre Charles of TIAA on the Importance of Cultural Alignment
Pulse July 22, 2024ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and TIAA’s senior director, multicultural marketing & communications, Cassandre Charles.
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Advertising Ethics in the Age of AI
B2C July 19, 2024Committing to ethical data and marketing practices can earn consumer trust — a commodity that's in short supply. The ANA's newly released Ethics Code of Marketing provides principles, best practices, and resources for making ethical decisions across six areas of marketing and advertising, including data privacy and artificial intelligence.
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Precision Media and Data Collection Strategies for a Post-Cookie World
Conference Highlights July 19, 2024Molson Coors developed a data-driven marketing playbook to sustain its digital advertising successes in a post-cookie world.
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Search Marketing: SEM, SEO, and More
ASK Answers July 18, 2024How are marketers utilizing and optimizing their search marketing efforts?
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A Marketer’s Guide to Major Measurement Methods and Triangulation
Knowledge Partners July 18, 2024Ekimetrics provides a general exploration of key measurement methods, what they’re used for, and how insight and effectiveness teams use various data and techniques to build the effectiveness narrative in the privacy age.
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Harnessing AI and Machine Learning in Customer Data Platforms for Dynamic Campaign Activation
Webinar Rewinds July 18, 2024As brands engage with older adults, it’s crucial to adopt ethical marketing practices that build trust and respect. In this webinar, speakers explored effective strategies for marketing to older adults while avoiding common pitfalls.
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Four Strategies for Connecting with Your Customers Through Zero-Party Data
Knowledge Partners July 17, 2024Transactional data, like purchase history, and behavioral data, like pages viewed, tell marketers the what, the how, and the where. But it’s only zero-party data, also known as declared data, that tells marketers the why.
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AI Marketing and Ethics Issues: Bias, Privacy, Transparency, and More
ASK Answers July 17, 2024What ethical risks and issues come along with using AI (Artificial Intelligence) in marketing?
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The "Stackie Awards" — Who Has the Best MarTech Stack and Why?
Webinar Rewinds July 17, 2024In this webinar, Scott Brinker shared the 2024 Stackie Awards submissions and provided his insights on why the winners were selected. The Stackies winners are those who best communicate a clear concept about how their stack is organized and how it fits into their marketing operations.
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Raising the Verification Bar with More Impactful Media KPIs and Currencies
Knowledge Partners July 16, 2024Hudson MX’s Michael Stoeckle shared how marketers can improve their media verification process with more impactful media KPIs.
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Breaking Through, Engaging, and Driving Results in Healthcare Marketing
Knowledge Partners July 16, 2024RPA shared key insights from its experiences working with healthcare brands, including what matters most to patients along their healthcare journey.
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What Does It Mean to Be AI-Ready?
Event Recaps July 16, 2024Drew Messinger-Michales from BASE1 discussed the steps that form the foundation of successful, impactful, future-facing AI pilot programs.
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AI For Email Primer: Everything You Need to Know
Event Recaps July 16, 2024Wondering about the growing ways AI is empowering and evolving email marketing? Unclear on terminology and AI-driven tech? This session provided a brief primer that spans AI’s impact on email from campaign strategy to creative to analytics to deliverability.
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The Art of the Possible: AI for Email Creative
Event Recaps July 16, 2024The latest AI-driven tools are super-charging and streamlining email message creation from copywriting to full-on design, assembly and coding. In this session, see the (r)evolution in action and hear from those on the front lines.
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Measure Up: Incremental Versus Ad-Attributed Sales
Leading Edge July 15, 2024Consider a consumer searching for sunscreen in May. She may begin with a general search for products to protect against the sun. She may see an ad for a product on TikTok or Instagram, before researching, and ultimately purchasing the product, when it goes on sale from Amazon. What part of the customer journey can be ultimately attributed for her purchase?
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Lack of Data Rights Should Scare Consumers and Brands Alike
Podcast Clips July 12, 2024Author and data privacy expert Arun Kumar explains why marketers and regulators must prioritize consumer rights when it comes to personal data and shares an example of what these rights might look like.
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