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  • How the Industry Is Reacting to Google’s Latest Cookie Bombshell

     Pulse   July 26, 2024  

    After years of deliberation, numerous extended deadlines, and a handful of shelved solutions, Google has announced that it won’t be killing the cookie after all. The U-turn comes a number of months after the deadline was once again extended, this time in response to concerns from the U.K. Competition and Markets Authority (CMA).

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  • The Cool Down’s Five Big Things: Business and Sustainability Insights from The Cool Down’s Proprietary Audience Data Stack

     Knowledge Partners   July 26, 2024  

    A media company specializing in sustainability issues, The Cool Down shares insights derived from its proprietary audience data stack to shed light on consumers’ attitudes toward the topic.

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  • A CMO’s Guide to Unlocking the Potential of Human-Centered AI

     Leading Edge   July 25, 2024  

    As digital experiences continue to influence how brands interact with consumers, paradoxically, human experiences are more critical than ever to building the strong emotional connections required to secure purchase and loyalty.

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  • Accurate Representation of Women Turbocharges Growth

     POVs   July 25, 2024  

    What are brands and media getting wrong in their depictions of women and what can they do to right the ship and turbocharge their marketing? Find out in this latest POV from SeeHer, a leadership division of the ANA.

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  • An Event to Inspire Latino Men Toward Better Mental Health

     Knowledge Partners   July 23, 2024  

    In a groundbreaking live event fostering mental health discussions within the Latino community, LATV hosted the "Entre Hermanos Love, Your Mind" event as part of the Love, Your Mind campaign, a collaborative effort from the Huntsman Mental Health Institute and the Ad Council.

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  • Marketing News Quiz for July 20, 2024

     Marketing News Quiz   July 20, 2024  

    In this week's marketing news quiz: Elon Musk's latest feud with advertisers, Reddit's efforts to win over brands, the ANA's newest set of guidelines, and more.

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  • Pathways to Transparent Media: The Old Blame Game No Longer Applies

     Leading Edge   July 19, 2024  

    The past decade of our industry has been rife with headlines detailing egregious brand safety scandals and mind-blowing levels of wasted ad spend. The inevitable villain in these stories? Digital platforms like Meta and Google, not to mention the myriad ad tech vendors that comprise the digital supply chain.

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  • Advertising Ethics in the Age of AI

     B2C   July 19, 2024  

    Committing to ethical data and marketing practices can earn consumer trust — a commodity that's in short supply. The ANA's newly released Ethics Code of Marketing provides principles, best practices, and resources for making ethical decisions across six areas of marketing and advertising, including data privacy and artificial intelligence.

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  • The UN Live at the Global CMO Growth Council Leadership Assembly in Cannes, 2024

     CMO Content   July 19, 2024  

    Speaking at the Global CMO Growth Council Leadership Assembly in Cannes, Katja Iversen, CEO of the Museum for the United Nations (UN Live), emphasized the organization's mission to inspire sustainable behavior by engaging people globally.

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  • ANA Ethics Code of Marketing Best Practices

     Research Reports   July 18, 2024  

    The ANA Ethic Code of Best Marketing Practices is a framework of high-level principles, guidelines, resources and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing, advertising, and fundraising.

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  • Four Best Practices from the ANA Marketing Code of Ethics

     POVs   July 18, 2024  

    The ANA’s Senny Boone covers four best practices outlined in the Marketing Code of Ethics, a high-level framework of ethical marketing and advertising.

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  • National Grid Promotes Energy Efficiency

     B2 Awards   July 18, 2024  

    National Grid undertook a multi-year campaign to encourage its customers to pursue greater energy efficiency.

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  • How to Foster Brand Love During Economic Uncertainty

     Knowledge Partners   July 17, 2024  

    Coming off a global pandemic and moving into historically high inflation and a possible global recession, with market highs in between, consumers are feeling the pressure. And with prices rising across the supply chain, brands too are feeling the pinch as wallets tighten while consumer expectations rise simultaneously.

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  • Why CEOs Must Own Purpose

     POVs   July 17, 2024  

    Beyond Profit host Ken Beaulieu explains why CEOs must live and breathe the brand’s purpose if it’s going to succeed.

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  • What is Conscious Marketing and How Does It Make a Difference?

     Podcast Clips   July 17, 2024  

    Dr. Anastasia Kārklina Gabriel, senior insights lead at Reddit, explains what “conscious marketing” is and why it would be beneficial for marketers to embrace it across all aspects of their job.

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  • The "Stackie Awards" — Who Has the Best MarTech Stack and Why?

     Webinar Rewinds   July 17, 2024  

    In this webinar, Scott Brinker shared the 2024 Stackie Awards submissions and provided his insights on why the winners were selected. The Stackies winners are those who best communicate a clear concept about how their stack is organized and how it fits into their marketing operations.

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  • Building a Thriving In-House Agency Environment

     Partner Content   July 16, 2024  

    Often, corporate purpose and values define what a company prioritizes, but the company's culture stems from its employees' attitudes, behaviors, and interactions. When it comes to culture, it's not about talking the talk but walking the walk.

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  • What Does It Mean to Be AI-Ready?

     Event Recaps   July 16, 2024  

    Drew Messinger-Michales from BASE1 discussed the steps that form the foundation of successful, impactful, future-facing AI pilot programs.

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  • The Art of the Possible: AI for Email Creative

     Event Recaps   July 16, 2024  

    The latest AI-driven tools are super-charging and streamlining email message creation from copywriting to full-on design, assembly and coding. In this session, see the (r)evolution in action and hear from those on the front lines.

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  • Up Next: Empowering Gen Z to Thrive in the Modern Workforce

     B2 Awards   July 14, 2024  

    Upwork's Up Next campaign empowered generation Z graduates to navigate the challenging job market by connecting them with thought leaders, providing future-of-work insights, and inspiring them through a highly engaging social media event.

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