Knowledge Partners

A media company specializing in sustainability issues, The Cool Down shares insights derived from its proprietary audience data stack to shed light on consumers’ attitudes toward the topic.

In a groundbreaking live event fostering mental health discussions within the Latino community, LATV hosted the "Entre Hermanos Love, Your Mind" event as part of the Love, Your Mind campaign, a collaborative effort from the Huntsman Mental Health Institute and the Ad Council.

From the continued evolution of TV and video advertising to the emergence of adaptive retail, AI-powered strategies, immersive ad formats, and frictionless experiences — we are in the midst of a new ad industry wave. Media teams that don't have the right tools to buy, bill, and pay for media will be left behind.

Ekimetrics provides a general exploration of key measurement methods, what they’re used for, and how insight and effectiveness teams use various data and techniques to build the effectiveness narrative in the privacy age.

Transactional data, like purchase history, and behavioral data, like pages viewed, tell marketers the what, the how, and the where. But it’s only zero-party data, also known as declared data, that tells marketers the why.

Phaedon shared examples from successful loyalty efforts to help brands discover how to go beyond points to increase the efficacy of their loyalty programs.

Coming off a global pandemic and moving into historically high inflation and a possible global recession, with market highs in between, consumers are feeling the pressure. And with prices rising across the supply chain, brands too are feeling the pinch as wallets tighten while consumer expectations rise simultaneously.

Consumers have more power than ever, meaning brands need to completely redefine how they look at the people buying their products. Under this new paradigm, Phaedon offers some tips for how brands can connect with consumers through a shared set of beliefs.

Phaedon conducted a report offering new insights that better contextualize the actions brands must take to engage consumers.

ICF Next explores key consumer trends related to the leisure industry and how brands are adapting to accommodate travelers.

With consumers continually reevaluating all purchase decisions, it's enough to cause sleepless nights for brand managers over the next several months. But the right communications strategy can be the antidote to combat the angst and concern that may plague them.

RPA shared key insights from its experiences working with healthcare brands, including what matters most to patients along their healthcare journey.

Intent HQ shares a report providing comprehensive insights on Shein consumers for European retailers to better understand and adapt to emerging market changes.

Hudson MX’s Michael Stoeckle shared how marketers can improve their media verification process with more impactful media KPIs.

As the programmatic supply chain continues to struggle with transparency issues, the stage may be set for direct digital buying to make a comeback.

This report from SponsorUnited outlines the multitude of secondary benefits that come from strategic sponsorships.

A study of user behavior in the shared mobility (i.e., vehicle sharing) market in Spain, including user preferences, loyalty, frequency of use, average ticket, and other relevant indicators.

After nearly two years of constant talk about a recession and its downward impact on digital advertising revenue, the official numbers are in. 2023 was a banner year for advertising, with advertising spending a record $225 billion in the U.S. alone.

This report from Intent HQ leverages insights from some of the industry’s top experts on how to build a clear roadmap for first-party data success.

In this comprehensive glossary, Adstra proposes a fresh approach to mapping the advertising value chain.