Event Recaps
-
Negative Option Programs: Trends and Traps to Avoid
Event Recaps July 24, 2024This session provided an overview of the legal landscape and key takeaways in light of federal law and rulemaking, new state requirements, and recent enforcement actions surrounding “negative options.”
view -
New Decisions in the NAD and Federal Courts for “100%,” “Made in the USA,” and “Best” Advertising Claims
Event Recaps July 24, 2024In this session, speakers discussed recent NAD decisions and the consequences of improperly made claims, along with tips and best practices for advertisers to keep in mind while contemplating the assertion of such claims.
view -
What’s New in Promotions? Developments in Sweepstakes, Charitable Promotions, Gift Cards, Loyalty Programs, and Other Promotions Topics
Event Recaps July 24, 2024In this session, learn about new laws and cases regulating promotion techniques, as well as the legal issues raised when promotions integrate cutting-edge technologies like AI, augmented reality, and CGI influencers.
view -
AI Regulation and Advertising Privacy in the Digital Age
Event Recaps July 19, 2024As AI reshapes the landscape of digital advertising, understanding the legal intricacies of regulation and advertising privacy laws is paramount. This session delved into current and upcoming regulations affecting AI applications in advertising, privacy, data protection, and consumer rights.
view -
Unlock Billions in Programmatic Media Efficiency
Event Recaps July 19, 2024In this session, speakers discussed action steps marketers can take to help optimize their investment in programmatic media including the optimal number of websites for a campaign, direct supply chain contracts, the benefits of inclusion lists, the prioritization of ad quality over cost, and more.
view -
ANA's Roadmap in the Evolving Digital Landscape
Event Recaps July 18, 2024ANA’s CEO Bob Liodice provided insights into navigating today's dynamic ecosystem. This session dove into key areas including the disruptive forces of AI, fragmentation in CTV, the impact of retail media networks, maximizing programmatic spend, and the evolving landscape of creator marketing.
view -
Crafting Impactful Sponsorships: A Data-Driven Approach
Event Recaps July 18, 2024Amy Hu, CMO at New York Life, described her organization’s approach to sports sponsorships, which aims to bring together the art and science of marketing.
view -
Creators and Creative: Driving Commerce Everywhere
Event Recaps July 18, 2024In this session, learn from top retail leaders on how they have developed a creator-first approach that drives online and offline sales and get actionable insights to unlock the full potential of your omnichannel strategies.
view -
Driving Sales and Traffic Through Guerrilla Techniques
Event Recaps July 18, 2024Learn how the San Francisco Ballet embraced creativity and resourcefulness with a combination of AI-generated content and strategic media placements that amplified reach and effectiveness, enabling the non-profit arts organization to achieve remarkable results on a small budget.
view -
How El Pollo Loco Puts Creators at the Heart of Its Brand
Event Recaps July 18, 2024In this session, discover how El Pollo Loco put in place a marketing plan that serves as the bedrock of their strategy and allows for nimbleness that’s earned them creator partnerships that have gained national media attention.
view -
Jimmy Dean Capitalizes on Walmart’s Retail Media Network
Event Recaps July 18, 2024Jimmy Dean leveraged a partnership with Walmart to pitch the right products from its portfolio of sub-brands at the right time to the right consumers to maximize sales.
view -
Keynote with MANSCAPED’s CMO
Event Recaps July 18, 2024MANSCAPED’s Chief Marketing Officer, Marcelo Kertész, discussed the brand’s bold transition from performance marketing powerhouse to brand marketing machine.
view -
National Geographic — The Original Social Storyteller for Fans and Brands
Event Recaps July 18, 2024In this session, world-renowned photographer and Emmy-nominated director Keith Ladzinski and National Geographic VP of Social Media, Tulani André, explored the powerful opportunity for brands to authentically be part of social media storytelling.
view -
Navigating Commerce Disruption: Unleashing Opportunities for Marketers
Event Recaps July 18, 2024In today’s interconnected digital landscape, commerce threads its way through our daily experiences. In this session, Jason “Retailgeek” Goldberg, Chief Commerce Strategy Officer at Publicis Groupe, delved into the intricacies of the new consumer journey.
view -
Navigating the Future: Pfizer’s Innovative Approach to Performance Media
Event Recaps July 18, 2024In this session, learn how Pfizer leverages their in-house talent alongside the specialized skills of their agencies, resulting in a powerful hybrid model to transform their approach.
view -
Using Mobile Cameras to Unlock Product Discounts: A Mondelēz Story
Event Recaps July 18, 2024During a session at a July 2024 meeting of the ANA’s Commerce Marketing Committee, Mondelēz explained how it leveraged mobile phone cameras and a partnership with Target to sell belVita Breakfast Biscuits.
view -
Connecting with Female Audiences Through Podcasts
Event Recaps July 17, 2024The rise of women's sports and the growing numbers of female sports fans has become a cultural revolution that is reshaping media and the sports marketing landscape. As podcast consumption continues to surge, the influence wielded by podcast hosts on consumer behavior is undeniable.
view -
How Hartbeat Used Comedy to Destigmatize Intimate Grooming with P&G
Event Recaps July 17, 2024In this session, hear how Kevin Hart’s global entertainment company Hartbeat brought its unmatched comedy and social expertise to its successful branded content campaign with P&G Venus razors.
view -
JBL’s Influence from Campus to Slopes
Event Recaps July 17, 2024In this session, learn how JBL is activating within subcultures from snowboarding communities to college campuses and women’s sports, as well as the impact back to the brand.
view -
Nonprofit Case Study: Armed Services YMCA National Headquarters
Event Recaps July 17, 2024This session provided a comprehensive look at how nonprofits can grow their audience, expand their donor base, and attract volunteers through innovative and practical approaches.
view