Case Studies

The Army-Navy Game presented by USAA offered the organization an excellent opportunity to reflect its brand values and showcase its products and services to a large cross-section of members and prospects. USAA leveraged sponsorship rights and tactics to develop a campaign aligning with fan passion-points while supporting marketing objectives.

National Grid undertook a multi-year campaign to encourage its customers to pursue greater energy efficiency.

SAP leveraged AI image-generation to accelerate the creative cycle, allowing it to pitch its technology to mid-size companies.

Cloud-management firm VMWare undertook to convince GE that it could help it achieve cost efficiency and flexibility in the face of financial cutbacks.

Juniper Networks undertook a multi-year effort to break Cisco’s stranglehold on the enterprise IT market.

Sammons Institutional Group promoted itself as an authority on preparing for unforeseen financial disruptions through an analogy with football’s star quarterback Brock Purdy.

Esquire Bank undertook a multi-year effort to attract law firms as clients with advertising inspired, in part, by the TV program Better Call Saul.

Elkay used the unfiltered thoughts of kids to underscore the importance of properly filtered water in schools.

Deloitte showcased its commitment to women during the WNBA playoffs via four national TV spots celebrating women business leaders.

With a total budget of $161,255, ZS deployed a set of AI-generated display ads to position itself as the technology brand that health care companies could partner with to create the future of the industry.

The Juniper Networks “Demand More” campaign leveraged a pivot to a bold, brand-first media approach, encompassing the company’s first forays into sports sponsorship and TV advertising. Having the courage to divert demand media spend paid off big time, as both brand and demand metrics went through the roof.

Season two of Lenovo Late Night IT aimed to transform the perception of the tech industry from being seen as distant and complex to engaging, accessible, and deeply human.

LiuGong launched a campaign highlighting its equipment’s impact on projects across Mexico, Central America, and the Caribbean.

LiuGong created the “Dig Big” channel program, leveraging dealer insights to help sell excess excavators, resulting in an 11 percent year-over-year increase in units sold and more than $40 million in total revenue.

Duracell's "Battery Changer" campaign transformed Procell into a standalone B2B brand, significantly increasing awareness and sales by demonstrating the hidden costs of cheap batteries.

Unisys launched an omnichannel campaign with a focus on video, out-of-home, and social to drive consideration for three of its business units.

Upwork's Up Next campaign empowered generation Z graduates to navigate the challenging job market by connecting them with thought leaders, providing future-of-work insights, and inspiring them through a highly engaging social media event.

AllazoHealth revamped its branding to foreground the technological sophistication of its health care solutions.

Amazon Ads pitched its services to small- and medium-sized businesses.

Chevron touted the importance of high-quality oil to businesses operating equipment with diesel engines.