"If you're just doing it for accolades, it's just not going to work." Steve Coll, our CCO at M&C Saatchi Group AUNZ, chats to The Drum at Cannes Lions International Festival of Creativity about the importance of strengthening your brand before adopting a purpose angle. #mcsaatchi #purpose #marketing #brandauthenticity
Is purpose-driven marketing right for your brand? Steve Coll of M&C Saatchi Group advises first assessing if you have a strong brand identity and if your branding needs work, strengthen that before adopting a purpose angle. Watch the full interview here 👉 https://lnkd.in/e8HFWG5v