Go Legendary or Go Home…. When we were asked to relaunch the Dubai waterpark institution that is Atlantis' Aquaventure World, we started with redefining their brand concept of 'Legendary', evolving it from wholesome mythological appeal into something un-ignorable; a campaign that didn't just shout fun, it screamed it. We began by assembling our own host of modern-day legends. Using the park as our creative canvas for a host of viral global influencers and adrenaline junkies to flex, stunt and lay down challenges. As well as hiring the world’s most legendary lifeguard, David Hasselhoff to keep a watchful eye. Killer content across multiple channels culminated in an epic campaign that emphatically reintroduced Aquaventure - doubling down on its scale, status and record-breaking experiences - turning the world's largest waterpark into a larger-than-life playground. Working alongside RE we overhauled Aquaventure's voice, design systems and visual approach – ushering in a new era of the ‘Legendary’ brand. This is Aquaventure. This is Where Legendary Lives.
نبذة عنا
We were born out of the need for strategic and brutally effective creativity in the region. With every successful campaign, we have grown, and cherry-picked the best professionals to work with us from all over the region and the world. Our expanding list of clients include Abu Dhabi Tourism & Culture Authority, Mashreq Bank, Shell, Lipton and Etihad Airways. We have been Etihad’s Creative Agency of Record since 2012, responsible for their global brand campaigns including 'Flying Reimagined'. If your brand wants to make an impact, give us a call +971 (0)2 234 4588 or email info.uae@mcsaatchi.com. A DIFFERENT KIND OF NETWORK In 1995, Maurice & Charles Saatchi set out to create a different kind of Network. One that gave the local management equity and was allergic to bureaucracy. 20 years later M&C Saatchi, is the largest independent Network and still unique in structure, philosophy and culture. In 2012, we opened our Abu Dhabi office and expanded the team with our Dubai office in 2016. From these offices we manage a number of local and global brands in Europe, GCC and of course the UAE.. BRUTAL SIMPLICITY Brutal Simplicity of Thought is the creative philosophy of M&C Saatchi. It defines the way we work and the work we produce. We believe: "It’s easier to complicate than simplify. Simple ideas enter the brain quicker and stay there longer. Brutal Simplicity of Thought is therefore a painful necessity."
- الموقع الإلكتروني
-
http://mcsaatchi.ae
رابط خارجي لـ M&C Saatchi UAE
- المجال المهني
- خدمات الإعلانات
- حجم الشركة
- ١١- ٥٠ موظف
- المقر الرئيسي
- Dubai Media City, Dubai
- النوع
- شراكة
- التخصصات
- Advertising، Nation branding، Destination tourism، Growth impact، Creative communications، Content marketing، Digital marketing، Programmatic Media، Dynamic Creative، و Video content marketing
المواقع الجغرافية
-
رئيسي
احصل على اتجاهات السير
Al Thuraya Tower 1
Studio 1404
Dubai Media City، Dubai PO Box 62614، AE
-
احصل على اتجاهات السير
twofour54
Penthouse
Abu Dhabi Media Zone، Abu Dhabi PO Box 77932، AE
موظفين في M&C Saatchi UAE
-
Larry Kraut
Business Director at M&C Saatchi UAE
-
Dario Cavalcanti de Albuquerque
Award-winning Consultant Executive Creative Director at M&C Saatchi UAE
-
Meena Safdar
Resourceful Marketing & Advertising Professional ✦ Portfolio Management ✦New Account Development ✦Territory Management
-
Binu V Pillai
IT Manager at M&C Saatchi UAE
التحديثات
-
We're thrilled to share an insightful Q&A session with @lbb featuring two of our powerhouse leaders;@Ryan Reed, Chief Creative Officer at M&C Saatchi UAE, and @Robert Grace, Founding Partner and Chief Strategy officer for M&C Saatchi Group South Africa. They were joined by @Zeinab Alhashemi, Emirati visionary artist and guest judge for this year's Art for Change Prize competition. In the article, they give their take on this year's theme 'Regeneration', and why supporting emerging artists hold the key to driving meaningful change. They shed light on the intersection of creativity and impact, and their insights will undoubtedly inspire you. 🔗 Click here to read the full interview: https://lnkd.in/eeguqpeZ Art for Change: Meet the Judges for Middle East and Africa | LBBOnline Little Black Book, The M&C Saatchi Group and Saatchi Gallery Art for Change Prize is back. Meet the three creative powerhouses judging entries for Middle East & Africa www.lbbonline.com Let's unite to celebrate the incredible minds driving change through art and participate in the conversation about the future of art and innovation.