M&C Saatchi Talk

Check out what our Senior Account Manager Phoebe Whitnall got up to last weekend while hosting key media at Tomorrowland 👇

What happens when a sociable category comes up against increasingly unsociable tendencies? Laura Swinton from LBBonline - Little Black Book chatted to industry experts, including our own michael lamb, Creative Strategist, to find out how drinks brands are responding to changing trends. Read more 👉 https://lnkd.in/e6FenQxg

We are delighted to share that our campaign, ‘Launching New EE’, has been shortlisted for the PRWeek UK Best PR Event Award.   The campaign saw us project a live DJ set from the legendary Fatboy Slim across the London skyline, to create the world’s biggest ever holographic performance.   Delivering a holographic performance 50m high - as tall as the Leaning Tower of Pisa - certainly wasn’t easy, so it’s amazing that our work has been recognised amongst a shortlist of some other amazing campaigns 🎉🎉   Thank you to our partners at Happy Finish for helping us to realise our creative, and of course a big shout out to Phy A., Emily Young, and Kayleigh Ross at EE.

Back in May, along with our client Green by Iceland, we hosted media at the Iceland Geothermal Conference 2024 which took place at Harpa Concert Hall and Conference Center in Reykjavík. The conference focused on the potential of geothermal, how Iceland has harnessed this renewable energy for a century and how the country can serve as an example to others.   We met with C-level executives from various businesses within the supply chain for geothermal energy and here we share an article by Joan Michelson for Forbes & ForbesWomen who summarises how geothermal energy can ‘play a major role in transitioning the globe to a clean energy economy.’   https://lnkd.in/emaJzhys

Yesterday our client The Absolut Group launched a limited-edition bottle inspired by Andy Warhol’s rediscovered ‘Absolut Blue’ painting. The bottle will be available in Global Travel Retail before rolling out to more than 50 markets worldwide. The Talk team has been busy behind the scenes for over a year, working on a Global Toolkit and delivering the creative storytelling behind this collaboration, one that nods to Absolut’s artistic legacy and coincides with 40 years since Absolut first partnered with Warhol for the iconic ‘Absolut Warhol’ painting.   The team hosted an exclusive media launch at Lyaness last Thursday and have been pitching the story to a variety of publications. Coverage is rolling in across titles such as The Spirits Business, The Drinks Business, The Drinks Report, Global Drinks Intel, Hypebeast, Verge, Ad Age, Marketing Week, Marketing Beat, Moodie Davitt Report and this is just the beginning.   Read more about this exclusive collaboration here: https://lnkd.in/ecMFczPV

Last week we hosted a full day launch event for our client Fujifilm UK and their launch of the instax WIDE 400, the latest addition to the instax family.   Hosted at the rooftop penthouse at Allbright Mayfair, the day was split across media, retailers, and influencers, delivering a launch moment and immersive experience that showcased the creative features and analog aesthetic of their latest instant camera.   To start the day, we had media from lifestyle and tech publications in attendance, including Stylist, Hello!, Yahoo Lifestyle, Daily Star, and T3. A group of 17 retailers were then given an exclusive opportunity to get up close and personal with the WIDE 400. A great chance for them to explore its features and see first-hand how it can enhance the lives of their customers. Finally, the team organised a skateboard customisation workshop with a group of content creators who got a chance to explore their creativity and unlock the unique features of the camera.   Not bad for a day’s work 📷

Another milestone for the Sephora team at M&C Saatchi Talk as we managed the brand’s third UK store opening, with the first out-of-London location in Manchester’s Trafford Centre.    From an exclusive VIP party where the champagne flowed to entertaining over 3,000 queuers all before the store even opened, the five-day launch programme was packed with activity that brought queue after queue of excited fans from all over the north.   Our spectacular launch saw opening performances from Sweet Female Attitude, and Liquorice Black in addition to a curated dance performance from Sephora’s Beauty Advisors. The excitement continued into the weekend with in-store DJ sets and local artist performances.    As always, we worked with the fantastic team at Sephora to ensure every part of the launch was seamless from creative concept through to management of the full production and talent; all with our north star in mind, making sure the launch felt authentic to the local community.   #MeetMeAtSephoraMCR

We were pleased to support our brilliant client EE for this year's BAFTA Games Awards as Baldur's Gate 3 was named the winner of the EE Player's Choice Award, the only award to be voted for by players themselves.   Congratulations to the Baldur’s Gate team!

Spotted: Drag Race UK star Black Peppa at the world’s largest Primark!   Our Fujifilm PR team recruited Peppa to help open the second PHOTO by Fujifilm Primark concession in Birmingham – hosting a creative influencer workshop with a fashion photography twist.   Influencers from around the region flocked to the new concession for an evening of creativity and customisation – showcasing the brand’s range of instant cameras, printers and instant photo printing kiosks.   An iconic evening that captured the spirit of PHOTO by Fujifilm and all it offers the Primark customer.   #newlaunch #prlaunch 

'Dupes' and knock off alternatives are the new rage... So how can brands tackle this? 👀 Our talented Social Associate Director, Rebecca Marchant, spoke to The Grocer about this trend. Check it out below: