‼️ACTION ALERT! ‼️Please take a minute today and VOTE for our incredibly talented Senior Sales Manager, Elsa Murray for the VideoWeeks Rising Star Award! ✨ Standout Facts about Elsa: - Understands the CTV industry inside and out and goes above and beyond to help clients build innovative and effective campaigns that drive outcomes. - Organized LG Ad Solutions participation in the National Three Peak challenge, a grueling trek completing the 3 highest peaks in the UK in under 24 hours, and helped to raise over £12,000 for the The National Autistic Society. - Gives back to the Ad Tech community by participating in mentor programs and has taking on the role of Social Sec in our UK office, helping to lead the charge on all things team bonding and client entertainment. 👉VOTE FOR ELSA HERE: https://lnkd.in/dwMcaVx3 👉VOTING ENDS AUGUST 8th.
LG Ad Solutions
Advertising Services
Mountain View, California 16,814 followers
Smarter Connected TV Ads
About us
We’re a leader in helping brands find unduplicated reach across a fragmented TV landscape, and maximize return on ad spend. We bring together years of experience in delivering premium home entertainment products to consumers worldwide, with big data and Video AI designed to connect brands with audiences across all screens. Our platform brings together the two best TV industry leaders’ technologies and devices, to create one platform for activating and measuring media across connected TVs and digital video. Our actionable insights help marketers fine tune cross-screen campaigns in flight; and understand ad performance to optimize media buys. Advertisers now have a single source for LG CTV inventory, with one-stop planning, activation and measurement across all viewing platforms. With our premium LG smart TV ad inventory, combined with deterministic TV data from a broad range of smart TV brands, LG Ad Solutions stands out for its expertise in reaching both massive-scale and granular custom audience segments, and for helping brands understand business outcomes from TV.
- Website
-
https://www.lgads.tv
External link for LG Ad Solutions
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Mountain View, California
- Type
- Privately Held
- Founded
- 2013
- Specialties
- advertising, tv viewership data, tv advertising, analytics, consumer insights, attribution, market research, tv data measurement, retargeting, tv data, and tv insights
Locations
Employees at LG Ad Solutions
Updates
-
The Olympics are just days away, and the excitement is palpable, especially after the previous Games were impacted by COVID. 🏆 Using our ACR technology, we analyzed viewing habits to predict which Olympic events might capture US audiences' attention. The findings might surprise you! 👀 Beyond the top events like Basketball, Soccer, Golf, and Tennis, we anticipate rising interest in Softball, Martial Arts (including Judo), Archery, and Shooting. With 78% of viewers preferring to watch sports on TV, the Olympics offer prime opportunities for advertisers. Don't just focus on the major events—explore opportunities across the diverse range of Olympic sports! Check out more insights: https://hubs.ly/Q02HFB1L0
-
"Have you heard the news? 📣 LG TVs in the UK are getting a fantastic upgrade with 9 new streaming channels packed with hit shows! From fantasy and reality to live action and animation, these channels come from our exciting first partnership with NBCU Advertising & Partnerships. FAST is evolving, and LG Electronics UK is bringing premium experiences to the table, opening up unique advertising opportunities for brands that you won’t find anywhere else. More details here: https://hubs.ly/Q02Hh90L0
-
At the cornerstone of the CTV landscape, Smart TVs serve as the crucial nexus between viewers, content creators, and advertisers. As a leading OEM, we are leading leading the charge into a new era of interactive television experiences by helping brands maximize their reach and engagement in the highly fragmented CTV market. Curious why a direct-to-glass strategy is essential for your CTV campaign? Check out Ryan Afshar's interview with The Drum at #Cannes, where he discusses the evolving role and benefits of partnering with a leading provider like LG Ad Solutions. Check it out👉: https://hubs.ly/Q02HgNg80 #CTV #advertising #streaming
The role of OEMs in the CTV revolution
thedrum.com
-
The political divide in the U.S. has never been more prevalent however, the one thing a vast majority of all voters have in common, regardless of party affiliation, is seeing streaming as the preferred platform for viewing TV. 📺 Our video interview with Ad Age and VP of Political Keith E. Norman goes in depth as to why CTV is one of the main pillars for political marketers this cycle and how without CTV, campaigns could be leaving thousands of votes on the table. ☑️ Check it out: https://hubs.ly/Q02H7CP90 #politicaladvertising #CTV
How CTV is rewriting the political advertising rulebook this campaign season
adage.com
-
Summer isn’t just about popsicles and water slides; it’s also Back-to-School shopping season! 🎒📒 With major events like Prime Day and the Olympics approaching, our Back-To-School report released today highlights key opportunities for CTV advertisers to engage with parents and students during this critical shopping period. Key findings include: ✨The Olympic Games will be a Key Moment for Back-to-School Advertising: With 84% of parents planning to watch the 2024 Olympic Games with their children, new LG Ad Solutions insights uncover opportunities for CTV advertisers seeking to capture back-to-school dollars during tentpole events. ✨Back-To-School Is an In Store Shopping Event: A majority of parents (74%) revealed that Back-to-School shopping is one area where they actually prefer to shop in store rather than online, especially from big box retailers like Walmart and Target. ✨Engaging Features and Discounts Drive Attention: Parents are more likely to pay attention to ads featuring discounts (93%), QR codes (81%), and products being used by students (89%). ✨High Daily TV and Co-Viewership: Most parents watch TV daily, spending 59% of their viewing time co-viewing with their children. Check out the report for more details: https://hubs.ly/Q02GypLC0 #backtoschool #advertising #ConnectedTV
LG Ad Solutions Highlights Olympic Games as Key Moment for Back-to-School Advertising - LG Ad Solutions
lgads.tv
-
LG Ad Solutions reposted this
What's in store for the future of ad creativity in CTV? From engaging pause ads to instantly shoppable units, Chloe Pastore, president, investment PMX Publicis Media delves into the future of AI and personalized advertising, where creativity meets technology to deliver compelling, relevant messages that enhance the viewer experience and drive engagement 📺 ✨ Watch the full interview here: https://lnkd.in/gSe_mMsd In partnership with LG Ad Solutions #TheDrumatCannes #CTV #AdTech #Personalization #AdCreativity
-
This is the first election in U.S. history where CTV is one of the primary environments political marketers can reach voters. With the election only 111 days away and heating up, our latest study highlights the importance of including CTV in the marketing mix for political campaigns. ☑️🇺🇸 A few top findings include: 👉U.S. Viewers, Regardless of Political Affiliation, Increasingly Prefer Streaming Over Linear TV in this Political Cycle - 57% of Republicans, 63% of Democrats, and 70% of Independents. 👉Regardless of political affiliation, CTV users in the U.S. prefer free, ad-supported streaming television (FAST). 👉93% of viewers across parties indicated that they multitask across devices while streaming, creating extended opportunities to engage them on mobile and desktop. For more insights, download the full report here: https://hubs.ly/Q02FPb7X0 #politicaladvertising #2024election #CTV
New LG Ad Solutions Study Finds U.S. Viewers, Regardless of Political Affiliation, Increasingly Prefer Streaming Over Linear TV this Political Cycle - LG Ad Solutions
lgads.tv
-
We are still on cloud 9 from Cannes this year. ☁️ One of our favorite parts of attending events like Cannes, is getting to see our brand come to life and meeting the highly-talented people in the industry in person. Thank you to our event and design teams, especially Xhemile Poley, Ryan Casucci, James Huang, and Chloe Corriveau for bringing our brand to life in our incredible space and creating experience for collaboration, exploration, and fun. It was truly one for the books! 🌴🌴 #Cannes2024 #advertising
-
LG Ad Solutions reposted this
I really enjoyed hosting this CTV discussion at MAD//FEST LONDON with Zachary Belmont from Paramount, Catherine Lofthouse from dentsu, Ben Orford from LG Ad Solutions, Khaled Alfangary from StackAdapt & Alex Jacobs from SINE Digital talking about the data and advertising technology now being used to help grow the addressable TV ecosystem in Europe. It was a great CTV panel, we covered a lot! Video coming shortly 🎬 #CTV #Streaming #AVOD #FAST #AdTech #Programmatic