For the 3rd year in a row, the VIZIO Ads and Inscape data strategy teams descended on Dana Point, CA. What an incredible few days of team building, fun, and strategic planning for the future. Our marketplace is in a more unique position than it's ever been - consumer behavior has changed rapidly in the last few years, the relationship of linear + streaming has flipped on its head, and the smart TV search and discovery experience has come to the forefront. VIZIO’s ad business is built on three key pillars: -Emmy award winning smart TV interface, the largest mass reach vehicle in market for brands -Emmy awarding winning TV viewership data from Inscape driving planning, targeting and measurement -WatchFree+ driving the future of free TV To our teams who committed time to celebrate achievements to date, and plan for the future, there is no finish line, only progress. A huge thanks to our special guests Brian West, Stacy Sanchez, Jordan Billig, and Daniel Kaufman.
VIZIO Ads
Advertising Services
Creating better TV advertising experiences for consumers and brands alike
About us
At VIZIO Ads, our mission is to deliver the highest quality streaming ad experience in the market, powered by the unique hardware and software integration of our smart TV platform. Millions of viewers begin their TV journey with VIZIO every day. Our ecosystem provides brands with a powerful direct-to-device opportunity to engage audiences with relevance and context. The VIZIO Ads experience is centered around four distinct advantages: - An unduplicated, frequency controlled audience of over 20 million - VIZIO’s award-winning streaming platform WatchFree+, our native, free streaming service with over 250 live streaming channels and a massive on-demand catalog, providing advertisers with well-lit, brand-safe inventory unavailable elsewhere - VIZIO’s Inscape ACR, the most powerful and representative TV viewership dataset in market From Home screen sponsorship experiences, to premium and addressable video inventory, VIZIO Ads is here to help advertisers achieve their business outcomes and drive TV advertising into the future.
- Website
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http://www.vizioads.com
External link for VIZIO Ads
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Los Angeles
- Type
- Public Company
- Founded
- 2019
Locations
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Primary
Los Angeles, US
Employees at VIZIO Ads
Updates
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Watch our very own Nyma Quidwai talk to Evan Shapīro about our love of clients and generating outcomes. #bigscreenbigbrains
Big Screen Brain Nyma Quidwai goes behind the screen, talking with me about driving and measuring outcomes on VIZIO’s platform. It’s the last of my Big Data Brain series with TVREV and The Measure, sponsored by iSpot.tv. Get the whole series (collect them all!) here: https://lnkd.in/etfVbfZU Thanks to all my guests and partners. This has been a blast!
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In our latest #LimitlessLeaders video, OMD USA's Helena Lopez shares why VIZIO's screens make creatives look their best, what she's looking forward to for the rest of the year and more: https://lnkd.in/gZTqrTuG
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We are gearing up for our 3rd annual partner and developer conference! Hear from Amagi Corporation's Sridhar S. and what he had to say at last year's event and request your spot for 2024 now: https://lnkd.in/dsDteGru
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VIZIO's analytics helps our advertisers zero in on the best tactics for their desired campaign outcomes. At this year's NewFronts, our Associate Director of Media Insights & Analytics, Rob Leon shared the value of working with our very own "A Team." https://lnkd.in/gNyVN3az
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Even during summer break, the VIZIO team is going full throttle! We're hustling all summer to maintain our incredible momentum through the upfront cycle. A huge thanks to Inspire, Nissan Motor Corporation, Horizon Media and Shelby Saville for some amazing events that make this work-hard summer so productive and fun!
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The customizability of the VIZIO Home Screen allows us to create unique activations for advertisers that also enhance the viewing experience. The new “It’s a Vibe” Home Screen campaign with Toyota Motor Corporation and Saatchi & Saatchi puts viewers in the driver's seat with a choose-your-own-adventure content collection that celebrates every kind of driver. From the moment users turn on their TV, they can choose their vibe and be taken directly to reality TV, food content, hit music, and more. Check out a preview of the campaign now: https://lnkd.in/gCt8jM6B
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TV advertising today means much more than a 30-second ad pod. VIZIO's interactive tools allow advertisers to create a more engaging experience for viewers. At this year's NewFronts, VIZIO Vice President of Client Services & Inventory Partnerships, Nyma Quidwai shared how we ensure every ad makes an impact: https://lnkd.in/gZP2NVDH
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Join us for the VIZIO Developer & Partner Conference! 'Innovate 24: Bold Technology for a Bright Future' is a complimentary, in-person summit that will bring together top content and technology experts from the streaming and entertainment industry for a day of immersive workshops and discussions with VIZIO’s product and engineering leaders. Request a spot now to attend on August 20 in Irvine, CA: https://lnkd.in/dsDteGru
Innovate: Bold Technology for a Bright Future hosted on Whova
whova.com
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Last year at #NewFronts, our Director of Branded Content & Sponsorships, Katlyn Wilson, took the stage to announce the launch of our Branded Content Studio. This year, she returned to share how the studio has turned brands into the entertainment. Discover the power of branded content to connect with your customers: https://lnkd.in/gNyVN3az