LG Ad Solutions’ Post

We're out with an actionable new study that shows there's an affinity for CTV, regardless of political affiliation and location across the country. This underscores a seismic shift towards streaming this cycle where savvy political marketers are adapting their strategies for prioritizing CTV. Check out the 12-page study, and stay for the 5 ways to win with smarter political advertising page. 👇

The political divide in the U.S. has never been more prevalent however, the one thing a vast majority of all voters have in common, regardless of party affiliation, is seeing streaming as the preferred platform for viewing TV. 📺 Our video interview with Ad Age and VP of Political Keith E. Norman goes in depth as to why CTV is one of the main pillars for political marketers this cycle and how without CTV, campaigns could be leaving thousands of votes on the table. ☑️ Check it out: https://hubs.ly/Q02H7CP90 #politicaladvertising #CTV

Fascinating talk on political TV advertising at AdExchanger #ProgIO with Michael Beach of Cross Screen Media, Teddy Goff or Precision, and Emily Holliday of Powers Interactive. Big takeaway is that linear is getting an outsized amount of dollars when more people can be reached via streaming TV. You can only reach 33% of the electorate on streaming TV—slippert ConnectedTV at the local level—who sells what is key. Who has access to these local viewers. (You can buy local TV on Roku!) (I, GD, have long wondered about this—there seems to be massive opportunities for lowering barriers and making it easy for SMBs to buy targeted ads locally.) The future is the cross-screen buyer, thinking about TV holistically—and ignoring the current incentive structure that favors linear. Right now there are allocation problems all over the place. Too many campaigns have foundations in linear. It makes you think—is the “undecided/on-the-fence” voter sucking up Big Bang Theory reruns late at night on linear, or are they watching on-demand on streaming? Big % of the political pot on CTV… Appears to be going directly to publishers/streamers. And the targeting is working out! Fragmentation is a big challenge—people are on Tubi, Hulu, etc. Measurement becomes a big challenge—how do you tell where your buys are making an impact? Most overrated digital political advertising tactic in 2024… Facebook. The bang for the buck is no longer there. Under-rated tactic? Utilizing channels with smaller, more-focused reach—and not building multiple creatives optimized for each, understanding the unique value prop on each. Also, DOOH! What about DOOH?!?

Headline: "U.S. political CTV ad spend is projected to climb a staggering 600% from 2020 to 2024." The rapid growth of streaming TV (CTV/OTT/digital) has outpaced broadcast and cable viewing, with a stunning 38.8% now watching TV via streaming services, compared to 28.2% on cable and 22.3% on broadcast according to Nielsen data from May. It's crucial for campaigns to allocate media budgets to streaming, and while we see that shift happening in national and statewide races, I fear it's not happening quickly enough among Congressional and state legislative targets. If there's one thing Democrats should know right now, it's that we have to win in November -- so let's make sure we're not missing our audience. #CTV #OTT #Digital #Advertising #Marketing #Streaming

How can political marketers leverage programmatic and streaming TV to effectively reach their target audiences? Madhive's Luc Dumont answers this question and more in a Q&A with Index's Jared Lansky. Read now to see how you can prepare for a successful election season: https://lnkd.in/dApbJ2Q3 #Programmatic #PoliticalAdvertising #2024Election

"Time spent doesn't equal voters." -- Chris Vail, VP, of Political Advertising Sales at Effectv, breaks down three reasons why CTV alone isn't enough to reach voters as a standalone advertising strategy in this election cycle. "The truth is that time spent with CTV doesn’t equate to eyeballs when it comes to political advertising. While viewers are moving to streaming, not every streaming platform supports advertising and not every AVOD platform supports political advertisements. According to Nielsen, 38% of video time spent is with streaming environments. But when you boil that down to look at time spent with streaming by adults of voting age and where there's potential for political ads to run—it shrinks to approximately 25%. That means political advertisers only have a small pool of voters or potential voters they can get in front of with streaming. If advertisers are shifting large parts of their budget to rely on CTV alone to get in front of viewers, they will not have the scale to do it due to the limited number of impressions, plain and simple." #EffectvEmp

CTV Advertising Can’t Replace Linear TV Fast Enough. #Advertising #Marketing #PublicRelations #LasVegas #Media #AdvertisingAgency #MediaBuying #NevadaMedia #Television #Radio #Outdoor #DigitalMedia #NMC #Branding #SilverStateWonders

What did we learn from Advertising Week 2023? And what does that tell us about managing the growing complexity in this business? Here's my Forbes take(away). #awny #media #streaming #advertising #tv #digitalmedia #ai #local #cable #broadcasting

The recent surge in streaming viewership, surpassing linear TV by 22%, has compelled political parties to adopt CTV advertising strategies in their media mix.” - Amitt Sharma, CEO, VDO.AI. Dive into the article on Mediabrief.com to learn how a political party leverages a remarkable 200% higher engagement rate than industry standards with VDO.AI. 📈 👇 https://lnkd.in/d6xE-x3R #AdTech #Advertising #CTV #Elections2024 #VDOAI

"With streaming TV, political advertisers can reach potential voters at scale while leveraging digital targeting capabilities with the sight, sound, and motion of the screen," Luc Dumont, SVP of business development at Madhive, shares with Index's Jared Lansky.     Read the full Q&A for more on the dynamic role streaming TV advertising will play in the 2024 election and how political marketers can make the most of programmatic. https://lnkd.in/erGNGPwn