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We are seeing a rise in ad blocking and anti-ad-blocking from popular content platforms. Are we at an impasse or is there a middle ground? We invented ad filtering to empower a fairer, more sustainable internet. Ad filtering is the user-centric method to show ads to a group of 350 million users who are taking control of their online experience. They don’t hate all ads –just the annoying ones. Discover more about the valuable alternative to ad blocking in our free Guide to Ad Filtering and how it can mutually benefit users, publishers, advertisers and tech providers alike. https://lnkd.in/gpDESs-y 

One of the best parts of the AdMonsters Publisher Forum is getting together with other industry decision-makers. We're thrilled to attend and sponsor AdMonsters' second Publisher Forum in Boston this year and are looking forward to engaging with publishers to address current trends, enhancing performance outcomes, and enabling new revenue opportunities. Remember to use our code, SAVE250, when purchasing your tickets. We can't wait for the exciting discussions and practical insights that will emerge from this event next week. #AdMonsters2024 #eyeoXAdMonsters #PublisherForum #publishers

Where user choice meets revenue growth. Our award-winning technology, powered by Blockthrough (an eyeo Group subsidiary), enables publishers to monetize 350 million ad-filtering users via existing programmatic sources, such as header bidding, direct demand, house ads, Amazon and Google AdX, as well as our own SSP seats, including nonintrusive implementations of in-content formats and ad refresh that are compliant with Acceptable Ads Standard. Generate more revenue and curate a great user experience with just one line of code. Learn more about our solutions for publishers: https://lnkd.in/dPMuJSZj #publishers #userexperience #brandtrust #revenuegrowth

Privacy now surpasses online ads as a top frustration for ad-filtering users and according to our study with GWI in 2023, 96% of those users are taking steps to protect their privacy. While the overwhelming majority are taking some action to protect it, they are not necessarily using privacy software yet – leaving untapped potential to give users what they need to have both personalization and privacy. Learn more about these user insights in our blog https://lnkd.in/eg3jDDbt #userexperience #privacy #eyeo

Have an innovative idea or project around ad filtering, Web3 privacy challenges or the final stages of the MV3 transition? We’re also open to new ideas! Submit your proposal for AFDS 2024 by 31 August and share your insights with the world! 🗣️ #AFDS2024 ➡ https://lnkd.in/gHEanS-q

Advertising has the power to make or break a brand. Users from a 2023 GWI survey (Mobile Phone & Ad Behaviours - Oct '23 Zeitgeist) noted these as the top three ad qualities that most negatively impact their view of a brand: - Ads not relevant to me - 38.1%  - Ads that block content I’m trying to access - 40.2%  - Too many ads - 59.3% Find out how ad filtering can help you build brand equity and reach a valuable audience on mutually agreed terms in our advertiser’s guide to ad filtering. https://lnkd.in/gwE5bi7x #advertisers #userexperience #AdFilteringGuide

Unlock the value of 350 million ad-filtering users who are digital-first and purchase-decision makers. Find out more about this receptive audience in our blog “Who are ad-filtering users?” https://lnkd.in/eQieYd7x #userexperience #adfiltering

The Ad-Filtering Dev Summit is back for its seventh installment!  Join us this October 24 and 25 in Berlin with co-hosts AdGuard. Meet old friends and other like-minded people from all over the world who are transforming the internet experience for the better. The call for papers is now open! Read our latest blog for all the details. We can’t wait to hear your ideas and hope to see you on stage in October. https://lnkd.in/gPzJb3S9 #AFDS2024 #fairinternet #adfiltering

How can a browser deliver a positive user experience, with ads and without compromising user privacy? A positive user experience, the cornerstone of building trust between the user and the browser, comprises factors like seamless browsing, browser performance and the display of ads during each session. Founded in 2016, Aloha Browser has created an ultra-secure mobile-first private browser that is easy for everyone to use. Aloha’s founders decided ad filtering would be the best way to deliver an acceptable user ad experience without compromising privacy or browser performance. Read the eyeo x Aloha case study to learn more about how this partnership allowed Aloha to deliver on user experience while focusing its resources on building more privacy-focused features to ‘wow’ its users. https://lnkd.in/eMjnmfAU #userexperience #alohabrowser #adfiltering #innovation

Start making advertisements people talk about. Auto-play video ad formats may be popular with advertisers but are rated the most annoying by users (Statista, 2021).  Instead of the last-click approach, look at a multi-touch attribution model that contains elements of attention and purposeful interaction. Leveraging static creatives with a user-initiated video element, for example, clearly respects user choice and when a person clicks it means that want to engage with the brand. “It’s not an ad, but an ‘add’ to your life. It’s a different way of looking at media and intersecting ourselves in the conversation.” -Kaleeta McDade, VML in a Campaign US Panel last month. For inspiration and more insights on how to put people and creatives first, check out the full article in Campaign US. https://lnkd.in/g8UWC5JC #userexperience #creativeads #advertising #adfiltering