BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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6/27/2024 - Direct Selling Self-Regulatory Council Recommends Global Domains Discontinue Salesforce Member Earnings Claims
McLean, VA – June 27, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Global Domains discontinue certain earnings claims made on the company website as well as by salesforce members on social media.
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6/26/2024 - Direct Selling Self-Regulatory Council Recommends Limbic Arc Modify or Discontinue Earnings and Product Performance Claims
McLean, VA – June 26, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Limbic Arc modify or discontinue product performance and earnings claims made by salesforce members across social media on Facebook, Instagram, and YouTube.
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6/17/2024 - National Advertising Division Recommends T-Mobile Discontinue or Modify “Price Lock” Claim for 5G Home Internet Service
New York, NY – June 17, 2024 – The National Advertising Division recommended that T-Mobile US discontinue its “Price Lock” claim for 5G home internet service or modify the claim to explain how T-Mobile’s “Price Lock” policy differs from a “price lock” which locks the price for the term of a service.
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6/13/2024 - National Advertising Division Recommends Agendia Modify or Discontinue Certain Claims for MammaPrint and BluePrint Breast Cancer Tests
New York, NY – June 13, 2024 – The National Advertising Division recommended that Agendia modify or discontinue certain claims regarding the superiority of its MammaPrint and BluePrint tests for black women, including claims that GHI’s Oncotype DX test is inappropriate for black women and that it is biased, inaccurate, and inconsistent.
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6/12/2024 - Following National Advertising Division Challenge, Perfect Play Voluntarily Discontinues Earnings Claim for Solitaire Smash Mobile App Game
New York, NY – June 12, 2024 – Following a challenge brought by the National Advertising Division as part of its routine monitoring program, Perfect Play voluntarily discontinued the claim that consumers can win significant amounts of money by playing its Solitaire Smash mobile app game.
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6/11/2024 - National Advertising Division Recommends Telecom Business Solutions Modify its AI-Pro Advertising to Avoid Confusion with ChatGPT and OpenAI
New York, NY – June 11, 2024 – BBB National Programs’ National Advertising Division recommended that Telecom Business Solutions d/b/a AI-Pro.org, modify its AI-Pro advertising, which uses the terms “ChatGPT” and “GPT4,” to avoid confusion about the nature of AI-Pro’s products and services and its relationship with OpenAI.
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6/06/2024 - Direct Selling Self-Regulatory Council Recommends Magnetude Jewelry Modify or Discontinue Earnings and Product Performance Claims
McLean, VA – June 6, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) opened a compliance inquiry to review advertising from Magnetude Jewelry, following up on an administratively closed April 2023 case concerning earnings claims.
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6/06/2024 - National Advertising Division Finds Certain Claims for Early Defense Dietary Supplement Supported; Recommends Others be Modified or Discontinued
New York, NY – June 6, 2024 – In a challenge brought by MacuHealth, the National Advertising Division determined Vision Elements substantiated shelf-life stability and safety claims for its Early Defense dietary supplement, but recommended that other challenged claims be discontinued or modified.
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6/05/2024 - Direct Selling Self-Regulatory Council Recommends inCruises Discontinue Salesforce Member Earnings Claims
McLean, VA – June 5, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that inCruises discontinue certain earnings claims made by salesforce members on social media.
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6/04/2024 - Following National Advertising Division Challenge, Summus Medical Laser Voluntarily Discontinues Certain Claims
New York, NY – June 4, 2024 – Following a BBB National Programs’ National Advertising Division challenge brought by competitor Multi Radiance Medical, Summus Medical Laser voluntarily discontinued certain claims for its Medical Laser product.