Principles and the English language

I work with words. Sometimes they’re my words. Sometimes they’re words that my colleagues have written:

One of my roles at Clearleft is “content buddy.” If anyone is writing a talk, or a blog post, or a proposal and they want an extra pair of eyes on it, I’m there to help.

I also work with web technologies, usually front-of-the-front-end stuff. HTML, CSS, and JavaScript. The technologies that users experience directly in web browsers.

I think a lot about design principles for the web. The two principles I keep coming back to are the robustness principle and the principle of least power.

When it comes to words, the guide that I return to again and again is George Orwell, specifically his short essay, Politics and the English Language.

Towards the end, he offers some rules for writing.

1. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
2. Never use a long word where a short one will do.
3. If it is possible to cut a word out, always cut it out.
4. Never use the passive where you can use the active.
5. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
6. Break any of these rules sooner than say anything outright barbarous.

These look a lot like design principles. Not only that, but some of them look like specific design principles. Take the robustness principle:

Be conservative in what you send, be liberal in what you accept.

That first part applies to Orwell’s third rule:

If it is possible to cut a word out, always cut it out.

Be conservative in what words you send.

Then there’s the principle of least power:

Choose the least powerful language suitable for a given purpose.

Compare that to Orwell’s second rule:

Never use a long word where a short one will do.

That could be rephrased as:

Choose the shortest word suitable for a given purpose.

Or, going in the other direction, the principle of least power could be rephrased in Orwell’s terms as:

Never use a powerful language where a simple language will do.

Oh, I like that! I like that a lot.

Link colors and the rule of tincture

When you think of heraldry what comes to mind is probably knights in shining armor, damsels in distress, jousting, that sort of thing. Medieval stuff. But I prefer to think of it as one of the earliest design systems.

This totally checks out.

Craft vs Industry: Separating Concerns by Thomas Michael Semmler: CSS Developer, Designer & Developer from Vienna, Austria

Call me Cassandra:

The way that industry incorporates design systems is basically a misappropriation, or abuse at worst. It is not just me who is seeing the problem with ongoing industrialization in design. Even Brad Frost, the inventor of atomic design, is expressing similar concerns. In the words of Jeremy Keith:

[…] Design systems take their place in a long history of dehumanising approaches to manufacturing like Taylorism. The priorities of “scientific management” are the same as those of design systems—increasing efficiency and enforcing consistency.

So no. It is not just you. We all feel it. This quote is from 2020, by the way. What was then a prediction has since become a reality.

This grim assessment is well worth a read. It rings very true.

What could have become Design Systemics, in which we applied systems theory, cybernetics, and constructivism to the process and practice of design, is now instead being reduced to component libraries. As a designer, I find this utter nonsense. Everyone who has even just witnessed a design process in action knows that the deliverable is merely a documenting artifact of the process and does not constitute it at all. But for companies, the “output” is all that matters, because it can be measured; it appeals to the industrialized process because it scales. Once a component is designed, it can be reused, configured, and composed to produce “free” iterations without having to consult a designer. The cost was reduced while the output was maximized. Goal achieved!

The web is a harsh manager - daverupert.com

Dave laments the increasing number of complex jobs involved in front-end (or “full-stack”) development.

But whereas I would just leave at that, Dave does something constructive and points to a potential solution—a corresponding increase of more thinsliced full-time roles like design engineering, front-end ops, and CSS engineering.

HTML Emails: A Rant - Jim Nielsen’s Blog

The day we started to allow email clients to be full-blown web browsers (but without the protections of browsers) was the day we lost — time, security, privacy, and effectiveness. Now we spend all our time fighting with the materials of an email (i.e. color and layout) rather than refining its substance (i.e. story and language).

New principle: Do not design around third-party tools unless it actually breaks the Web · Issue #335 · w3ctag/design-principles

There’s a really interesting discussion here, kicked off by Lea, about balancing long-term standards with short-term pragmatism. Specifically, it’s about naming things.

Naming things is hard. Naming things in standards, doubly so.